Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for November 2021
November’s 20,658 tests scream a “nest and protect” mood. Health leads at 45.0% of all tests, with Family close behind at 39.8%—a strong one-two punch of body-and-home priorities. Mid-table is tightly packed: Trust (36.9%) and Peace (35.0%) suggest people weren’t just chasing outcomes, they were chasing calm and reliable relationships while doing it.
The ranking story is stillness: eight of the top 10 hold their places, with Security (25.5%) and Respect (26.8%) staying 10th and 9th. The only change is Financial stability (32.1%) edging past Pleasure (32.0%) for 5th, which hints at practical anxiety management: “feel safe, then spend/plan,” with comfort-seeking right behind.
Seasonally, this looks like late-year recalibration: colder weather, holiday proximity, and end-of-year reflection tend to pull attention toward health, family, safety, and stability, with a side of well-earned pleasure as a coping dessert.
How November fits into 2021, in the Global Values Research
Total Tests
20,658
in this month
🔥 Most Popular
Health
9,301 appearances
⭐ Best Ranking
Family
Avg rank: 3.57
🥇 Most #1 Rankings
Family
2632 times first place
1
Health
▶Avg Rank:3.83
Appearance:45.0%
Trend (MOM):-0.6%
Trend (YOY):+5.9%
🥇 Top 1:10.1%
🥉 Top 3:24.6%
2
Family
▶Avg Rank:3.57
Appearance:39.8%
Trend (MOM):-3.6%
Trend (YOY):-0.0%
🥇 Top 1:12.7%
🥉 Top 3:23.7%
3
Trust
▶Avg Rank:4.89
Appearance:36.9%
Trend (MOM):-2.4%
Trend (YOY):-2.2%
🥇 Top 1:3.8%
🥉 Top 3:13.1%
4
Peace
▶Avg Rank:4.77
Appearance:35.0%
Trend (MOM):-3.1%
Trend (YOY):+1.0%
🥇 Top 1:4.3%
🥉 Top 3:14.1%
5
+1Financial stability
▶Avg Rank:4.86
Appearance:32.1%
Trend (MOM):-0.5%
Trend (YOY):+12.0%
🥇 Top 1:2.9%
🥉 Top 3:11.6%
6
-1Pleasure
▶Avg Rank:5.09
Appearance:32.0%
Trend (MOM):-2.2%
Trend (YOY):+0.2%
🥇 Top 1:2.9%
🥉 Top 3:10.6%
7
Freedom
▶Avg Rank:6.55
Appearance:31.3%
Trend (MOM):+0.8%
Trend (YOY):+3.4%
🥇 Top 1:3.1%
🥉 Top 3:6.9%
8
Love
▶Avg Rank:4.63
Appearance:31.1%
Trend (MOM):+4.8%
Trend (YOY):-1.6%
🥇 Top 1:4.6%
🥉 Top 3:13.0%
9
Respect
▶Avg Rank:5.53
Appearance:26.8%
Trend (MOM):-7.0%
Trend (YOY):-3.2%
🥇 Top 1:1.7%
🥉 Top 3:7.2%
10
Security
▶Avg Rank:4.61
Appearance:25.5%
Trend (MOM):+2.8%
Trend (YOY):+4.8%
🥇 Top 1:3.2%
🥉 Top 3:10.9%
11
+1Growth
▶Avg Rank:5.55
Appearance:24.0%
Trend (MOM):+2.2%
Trend (YOY):+0.7%
🥇 Top 1:2.1%
🥉 Top 3:6.7%
12
-1Friendship
▶Avg Rank:5.68
Appearance:23.6%
Trend (MOM):-2.3%
Trend (YOY):-0.7%
🥇 Top 1:1.6%
🥉 Top 3:6.1%
13
+5Authenticity
▶Avg Rank:5.24
Appearance:21.4%
Trend (MOM):+12.6%
Trend (YOY):-3.4%
🥇 Top 1:2.0%
🥉 Top 3:6.7%
14
Honesty
▶Avg Rank:5.78
Appearance:20.8%
Trend (MOM):+1.6%
Trend (YOY):+0.1%
🥇 Top 1:1.3%
🥉 Top 3:4.9%
15
-2Loyalty
▶Avg Rank:5.65
Appearance:20.2%
Trend (MOM):-2.7%
Trend (YOY):-1.1%
🥇 Top 1:1.6%
🥉 Top 3:5.4%
16
+1Creativity
▶Avg Rank:5.79
Appearance:20.2%
Trend (MOM):+4.8%
Trend (YOY):-4.8%
🥇 Top 1:1.6%
🥉 Top 3:5.0%
17
+4Curiosity
▶Avg Rank:5.81
Appearance:19.1%
Trend (MOM):+8.8%
Trend (YOY):+0.1%
🥇 Top 1:1.3%
🥉 Top 3:4.6%
18
-3Control
▶Avg Rank:4.98
Appearance:18.6%
Trend (MOM):-4.9%
Trend (YOY):+2.2%
🥇 Top 1:2.4%
🥉 Top 3:7.1%
19
+1Certainty
▶Avg Rank:4.87
Appearance:18.4%
Trend (MOM):+2.3%
Trend (YOY):+5.6%
🥇 Top 1:2.6%
🥉 Top 3:7.3%
20
-4Success
▶Avg Rank:5.78
Appearance:18.2%
Trend (MOM):-5.8%
Trend (YOY):+10.3%
🥇 Top 1:1.4%
🥉 Top 3:4.8%
21
+4Compassion
▶Avg Rank:5.58
Appearance:17.9%
Trend (MOM):+7.6%
Trend (YOY):-11.1%
🥇 Top 1:1.4%
🥉 Top 3:4.9%
22
+5Wisdom
▶Avg Rank:5.77
Appearance:17.3%
Trend (MOM):+6.4%
Trend (YOY):-2.5%
🥇 Top 1:1.4%
🥉 Top 3:4.5%
23
+3Ethics
▶Avg Rank:6.20
Appearance:17.2%
Trend (MOM):+6.1%
Trend (YOY):-4.0%
🥇 Top 1:1.7%
🥉 Top 3:4.2%
24
-1Helpfulness
▶Avg Rank:7.21
Appearance:16.7%
Trend (MOM):-0.9%
Trend (YOY):-3.0%
🥇 Top 1:0.8%
🥉 Top 3:2.3%
25
-6Wealth
▶Avg Rank:4.93
Appearance:16.6%
Trend (MOM):-7.9%
Trend (YOY):+18.6%
🥇 Top 1:2.0%
🥉 Top 3:6.0%
26
+5Meaningful work
▶Avg Rank:6.36
Appearance:16.6%
Trend (MOM):+8.0%
Trend (YOY):-9.4%
🥇 Top 1:1.0%
🥉 Top 3:3.3%
27
-5Discipline
▶Avg Rank:5.19
Appearance:16.5%
Trend (MOM):-5.9%
Trend (YOY):-1.1%
🥇 Top 1:1.4%
🥉 Top 3:5.2%
28
-4Equality
▶Avg Rank:5.53
Appearance:15.9%
Trend (MOM):-4.4%
Trend (YOY):-19.2%
🥇 Top 1:2.0%
🥉 Top 3:5.0%
29
+3Independence
▶Avg Rank:6.22
Appearance:15.9%
Trend (MOM):+3.7%
Trend (YOY):+5.5%
🥇 Top 1:0.9%
🥉 Top 3:3.1%
30
+4Intelligence
▶Avg Rank:6.12
Appearance:15.7%
Trend (MOM):+5.9%
Trend (YOY):+7.5%
🥇 Top 1:1.1%
🥉 Top 3:3.5%
31
-1Justice
▶Avg Rank:6.04
Appearance:14.9%
Trend (MOM):-3.1%
Trend (YOY):-9.8%
🥇 Top 1:1.2%
🥉 Top 3:3.6%
32
+1Accountability
▶Avg Rank:5.65
Appearance:14.7%
Trend (MOM):-2.6%
Trend (YOY):+2.5%
🥇 Top 1:0.8%
🥉 Top 3:3.6%
33
-4Privacy
▶Avg Rank:5.80
Appearance:14.6%
Trend (MOM):-5.5%
Trend (YOY):+9.1%
🥇 Top 1:0.8%
🥉 Top 3:3.4%
34
-6Adventure
▶Avg Rank:5.83
Appearance:14.6%
Trend (MOM):-7.8%
Trend (YOY):-6.3%
🥇 Top 1:0.9%
🥉 Top 3:3.4%
35
+1Appreciation
▶Avg Rank:6.15
Appearance:13.7%
Trend (MOM):+2.3%
Trend (YOY):+3.4%
🥇 Top 1:0.5%
🥉 Top 3:2.5%
36
+2Tolerance
▶Avg Rank:6.70
Appearance:13.5%
Trend (MOM):+8.5%
Trend (YOY):-5.0%
🥇 Top 1:0.8%
🥉 Top 3:2.4%
37
+2Inner harmony
▶Avg Rank:5.36
Appearance:13.0%
Trend (MOM):+13.0%
Trend (YOY):+4.0%
🥇 Top 1:1.7%
🥉 Top 3:4.2%
38
-1Job security
▶Avg Rank:5.44
Appearance:12.9%
Trend (MOM):-0.1%
Trend (YOY):+3.7%
🥇 Top 1:0.7%
🥉 Top 3:3.4%
39
-4Challenge
▶Avg Rank:6.02
Appearance:12.8%
Trend (MOM):-7.1%
Trend (YOY):-9.1%
🥇 Top 1:0.6%
🥉 Top 3:2.7%
40
+1Passion
▶Avg Rank:6.11
Appearance:11.5%
Trend (MOM):+4.0%
Trend (YOY):+3.8%
🥇 Top 1:0.8%
🥉 Top 3:2.4%
41
+2Acceptance
▶Avg Rank:6.26
Appearance:10.9%
Trend (MOM):+4.2%
Trend (YOY):-4.6%
🥇 Top 1:0.5%
🥉 Top 3:2.0%
42
-2Courage
▶Avg Rank:6.14
Appearance:10.6%
Trend (MOM):-7.1%
Trend (YOY):-6.2%
🥇 Top 1:0.4%
🥉 Top 3:2.1%
43
-1Excitement
▶Avg Rank:6.24
Appearance:10.1%
Trend (MOM):-6.2%
Trend (YOY):-9.7%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
44
Determination
▶Avg Rank:6.40
Appearance:10.0%
Trend (MOM):-0.7%
Trend (YOY):-1.9%
🥇 Top 1:0.5%
🥉 Top 3:1.7%
45
Ambition
▶Avg Rank:6.52
Appearance:9.7%
Trend (MOM):-2.4%
Trend (YOY):-8.3%
🥇 Top 1:0.5%
🥉 Top 3:1.7%
46
Commitment
▶Avg Rank:7.22
Appearance:9.6%
Trend (MOM):-1.0%
Trend (YOY):+3.9%
🥇 Top 1:0.4%
🥉 Top 3:1.3%
47
Religion
▶Avg Rank:3.79
Appearance:8.7%
Trend (MOM):-9.9%
Trend (YOY):-8.4%
🥇 Top 1:3.2%
🥉 Top 3:5.0%
48
Teamwork
▶Avg Rank:6.95
Appearance:8.7%
Trend (MOM):-5.6%
Trend (YOY):+3.8%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
49
Forgiveness
▶Avg Rank:6.16
Appearance:8.5%
Trend (MOM):-3.8%
Trend (YOY):-9.9%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
50
Spirituality
▶Avg Rank:5.74
Appearance:8.0%
Trend (MOM):+3.4%
Trend (YOY):+2.6%
🥇 Top 1:1.0%
🥉 Top 3:2.3%
51
Uniqueness
▶Avg Rank:6.24
Appearance:7.7%
Trend (MOM):+6.2%
Trend (YOY):-0.3%
🥇 Top 1:0.4%
🥉 Top 3:1.5%
52
+1Competence
▶Avg Rank:6.63
Appearance:6.9%
Trend (MOM):+8.1%
Trend (YOY):+11.7%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
53
-1Variety
▶Avg Rank:6.39
Appearance:6.7%
Trend (MOM):+4.4%
Trend (YOY):+2.9%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
54
Excellence
▶Avg Rank:6.08
Appearance:6.5%
Trend (MOM):+8.7%
Trend (YOY):+17.5%
🥇 Top 1:0.4%
🥉 Top 3:1.3%
55
Beauty
▶Avg Rank:6.53
Appearance:5.7%
Trend (MOM):+7.1%
Trend (YOY):+15.8%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
56
Influence
▶Avg Rank:6.64
Appearance:5.6%
Trend (MOM):+6.9%
Trend (YOY):-8.2%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
57
Contribution
▶Avg Rank:6.83
Appearance:5.3%
Trend (MOM):+3.9%
Trend (YOY):-3.0%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
58
+1Reputation
▶Avg Rank:6.54
Appearance:5.2%
Trend (MOM):+10.4%
Trend (YOY):+13.3%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
59
-1Tradition
▶Avg Rank:6.04
Appearance:4.4%
Trend (MOM):-9.1%
Trend (YOY):-14.5%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
60
+1Authority
▶Avg Rank:6.41
Appearance:3.4%
Trend (MOM):+8.1%
Trend (YOY):+14.6%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
61
-1Fame
▶Avg Rank:6.24
Appearance:2.9%
Trend (MOM):-8.0%
Trend (YOY):+15.9%
🥇 Top 1:0.2%
🥉 Top 3:0.6%
62
Popularity
▶Avg Rank:6.56
Appearance:2.7%
Trend (MOM):-10.9%
Trend (YOY):+13.2%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.83 | 10.1% | 24.6% | 45.0% | ▼−0.6% |
▶ 2 | Family | 3.57 | 12.7% | 23.7% | 39.8% | ▼−3.6% |
▶ 3 | Trust | 4.89 | 3.8% | 13.1% | 36.9% | ▼−2.4% |
▶ 4 | Peace | 4.77 | 4.3% | 14.1% | 35.0% | ▼−3.1% |
▶ 5 ▲+1 | Financial stability | 4.86 | 2.9% | 11.6% | 32.1% | ▼−0.5% |
▶ 6 ▼−1 | Pleasure | 5.09 | 2.9% | 10.6% | 32.0% | ▼−2.2% |
▶ 7 | Freedom | 6.55 | 3.1% | 6.9% | 31.3% | ▲+0.8% |
▶ 8 | Love | 4.63 | 4.6% | 13.0% | 31.1% | ▲+4.8% |
▶ 9 | Respect | 5.53 | 1.7% | 7.2% | 26.8% | ▼−7.0% |
▶ 10 | Security | 4.61 | 3.2% | 10.9% | 25.5% | ▲+2.8% |
▶ 11 ▲+1 | Growth | 5.55 | 2.1% | 6.7% | 24.0% | ▲+2.2% |
▶ 12 ▼−1 | Friendship | 5.68 | 1.6% | 6.1% | 23.6% | ▼−2.3% |
▶ 13 ▲+5 | Authenticity | 5.24 | 2.0% | 6.7% | 21.4% | ▲+12.6% |
▶ 14 | Honesty | 5.78 | 1.3% | 4.9% | 20.8% | ▲+1.6% |
▶ 15 ▼−2 | Loyalty | 5.65 | 1.6% | 5.4% | 20.2% | ▼−2.7% |
▶ 16 ▲+1 | Creativity | 5.79 | 1.6% | 5.0% | 20.2% | ▲+4.8% |
▶ 17 ▲+4 | Curiosity | 5.81 | 1.3% | 4.6% | 19.1% | ▲+8.8% |
▶ 18 ▼−3 | Control | 4.98 | 2.4% | 7.1% | 18.6% | ▼−4.9% |
▶ 19 ▲+1 | Certainty | 4.87 | 2.6% | 7.3% | 18.4% | ▲+2.3% |
▶ 20 ▼−4 | Success | 5.78 | 1.4% | 4.8% | 18.2% | ▼−5.8% |
▶ 21 ▲+4 | Compassion | 5.58 | 1.4% | 4.9% | 17.9% | ▲+7.6% |
▶ 22 ▲+5 | Wisdom | 5.77 | 1.4% | 4.5% | 17.3% | ▲+6.4% |
▶ 23 ▲+3 | Ethics | 6.20 | 1.7% | 4.2% | 17.2% | ▲+6.1% |
▶ 24 ▼−1 | Helpfulness | 7.21 | 0.8% | 2.3% | 16.7% | ▼−0.9% |
▶ 25 ▼−6 | Wealth | 4.93 | 2.0% | 6.0% | 16.6% | ▼−7.9% |
▶ 26 ▲+5 | Meaningful work | 6.36 | 1.0% | 3.3% | 16.6% | ▲+8.0% |
▶ 27 ▼−5 | Discipline | 5.19 | 1.4% | 5.2% | 16.5% | ▼−5.9% |
▶ 28 ▼−4 | Equality | 5.53 | 2.0% | 5.0% | 15.9% | ▼−4.4% |
▶ 29 ▲+3 | Independence | 6.22 | 0.9% | 3.1% | 15.9% | ▲+3.7% |
▶ 30 ▲+4 | Intelligence | 6.12 | 1.1% | 3.5% | 15.7% | ▲+5.9% |
▶ 31 ▼−1 | Justice | 6.04 | 1.2% | 3.6% | 14.9% | ▼−3.1% |
▶ 32 ▲+1 | Accountability | 5.65 | 0.8% | 3.6% | 14.7% | ▼−2.6% |
▶ 33 ▼−4 | Privacy | 5.80 | 0.8% | 3.4% | 14.6% | ▼−5.5% |
▶ 34 ▼−6 | Adventure | 5.83 | 0.9% | 3.4% | 14.6% | ▼−7.8% |
▶ 35 ▲+1 | Appreciation | 6.15 | 0.5% | 2.5% | 13.7% | ▲+2.3% |
▶ 36 ▲+2 | Tolerance | 6.70 | 0.8% | 2.4% | 13.5% | ▲+8.5% |
▶ 37 ▲+2 | Inner harmony | 5.36 | 1.7% | 4.2% | 13.0% | ▲+13.0% |
▶ 38 ▼−1 | Job security | 5.44 | 0.7% | 3.4% | 12.9% | ▼−0.1% |
▶ 39 ▼−4 | Challenge | 6.02 | 0.6% | 2.7% | 12.8% | ▼−7.1% |
▶ 40 ▲+1 | Passion | 6.11 | 0.8% | 2.4% | 11.5% | ▲+4.0% |
▶ 41 ▲+2 | Acceptance | 6.26 | 0.5% | 2.0% | 10.9% | ▲+4.2% |
▶ 42 ▼−2 | Courage | 6.14 | 0.4% | 2.1% | 10.6% | ▼−7.1% |
▶ 43 ▼−1 | Excitement | 6.24 | 0.4% | 1.8% | 10.1% | ▼−6.2% |
▶ 44 | Determination | 6.40 | 0.5% | 1.7% | 10.0% | ▼−0.7% |
▶ 45 | Ambition | 6.52 | 0.5% | 1.7% | 9.7% | ▼−2.4% |
▶ 46 | Commitment | 7.22 | 0.4% | 1.3% | 9.6% | ▼−1.0% |
▶ 47 | Religion | 3.79 | 3.2% | 5.0% | 8.7% | ▼−9.9% |
▶ 48 | Teamwork | 6.95 | 0.3% | 1.2% | 8.7% | ▼−5.6% |
▶ 49 | Forgiveness | 6.16 | 0.4% | 1.8% | 8.5% | ▼−3.8% |
▶ 50 | Spirituality | 5.74 | 1.0% | 2.3% | 8.0% | ▲+3.4% |
▶ 51 | Uniqueness | 6.24 | 0.4% | 1.5% | 7.7% | ▲+6.2% |
▶ 52 ▲+1 | Competence | 6.63 | 0.3% | 1.1% | 6.9% | ▲+8.1% |
▶ 53 ▼−1 | Variety | 6.39 | 0.3% | 1.1% | 6.7% | ▲+4.4% |
▶ 54 | Excellence | 6.08 | 0.4% | 1.3% | 6.5% | ▲+8.7% |
▶ 55 | Beauty | 6.53 | 0.2% | 0.9% | 5.7% | ▲+7.1% |
▶ 56 | Influence | 6.64 | 0.2% | 0.8% | 5.6% | ▲+6.9% |
▶ 57 | Contribution | 6.83 | 0.2% | 0.7% | 5.3% | ▲+3.9% |
▶ 58 ▲+1 | Reputation | 6.54 | 0.2% | 0.9% | 5.2% | ▲+10.4% |
▶ 59 ▼−1 | Tradition | 6.04 | 0.2% | 0.9% | 4.4% | ▼−9.1% |
▶ 60 ▲+1 | Authority | 6.41 | 0.2% | 0.7% | 3.4% | ▲+8.1% |
▶ 61 ▼−1 | Fame | 6.24 | 0.2% | 0.6% | 2.9% | ▼−8.0% |
▶ 62 | Popularity | 6.56 | 0.1% | 0.5% | 2.7% | ▼−10.9% |
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