Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for January 2022
January 2022 looks like a “keep it together” month. The top 10 is dominated by stability-and-safety themes, with Health leading at about 46% of tests, followed by Family (~42%) and Trust (~38%). The cluster from Peace (~37%) through Security (~26%) suggests people are optimizing for calm, reliable routines rather than novelty.
Rank movement is the least dramatic plot twist: the order barely budges, with Trust passing Peace for 3rd, Love passing Pleasure for 6th, and Respect climbing 2 places back into the top 10. That kind of near-zero shuffle often signals broad agreement across respondents, not just a loud minority.
The mix is telling: Financial stability (~33%) and Security (~26%) sit comfortably alongside Love (~32%) and Pleasure (~32%). Translation: people want both the safety net and the serotonin, preferably on a predictable schedule.
Seasonally, this fits January energy: post-holiday reset, New Year health goals, and a practical turn toward budgeting and steadiness. It’s less “new year, new me,” more “new year, stable me.”
How January fits into 2022, in the Global Values Research
Total Tests
26,309
in this month
🔥 Most Popular
Health
12,114 appearances
⭐ Best Ranking
Family
Avg rank: 3.65
🥇 Most #1 Rankings
Family
3410 times first place
1
Health
▶Avg Rank:3.92
Appearance:46.0%
Trend (MOM):-3.9%
Trend (YOY):+1.7%
🥇 Top 1:9.9%
🥉 Top 3:24.6%
2
Family
▶Avg Rank:3.65
Appearance:42.1%
Trend (MOM):+9.2%
Trend (YOY):-1.3%
🥇 Top 1:13.0%
🥉 Top 3:24.6%
3
+1Trust
▶Avg Rank:4.96
Appearance:38.0%
Trend (MOM):+8.5%
Trend (YOY):-1.5%
🥇 Top 1:3.8%
🥉 Top 3:13.4%
4
-1Peace
▶Avg Rank:4.75
Appearance:36.7%
Trend (MOM):+1.2%
Trend (YOY):+5.6%
🥇 Top 1:4.7%
🥉 Top 3:14.8%
5
Financial stability
▶Avg Rank:4.82
Appearance:33.2%
Trend (MOM):-2.4%
Trend (YOY):+5.5%
🥇 Top 1:3.2%
🥉 Top 3:12.1%
6
+1Love
▶Avg Rank:4.64
Appearance:32.0%
Trend (MOM):+0.3%
Trend (YOY):+1.5%
🥇 Top 1:4.6%
🥉 Top 3:13.4%
7
-1Pleasure
▶Avg Rank:5.18
Appearance:31.6%
Trend (MOM):-2.9%
Trend (YOY):-2.0%
🥇 Top 1:2.8%
🥉 Top 3:10.1%
8
Freedom
▶Avg Rank:6.49
Appearance:29.7%
Trend (MOM):-5.6%
Trend (YOY):-0.5%
🥇 Top 1:3.2%
🥉 Top 3:6.7%
9
+2Respect
▶Avg Rank:5.64
Appearance:27.6%
Trend (MOM):+11.5%
Trend (YOY):-1.2%
🥇 Top 1:1.6%
🥉 Top 3:6.8%
10
Security
▶Avg Rank:4.69
Appearance:25.8%
Trend (MOM):-1.1%
Trend (YOY):+2.5%
🥇 Top 1:3.2%
🥉 Top 3:10.7%
11
-2Growth
▶Avg Rank:5.46
Appearance:25.1%
Trend (MOM):-7.3%
Trend (YOY):+4.6%
🥇 Top 1:2.2%
🥉 Top 3:7.2%
12
+1Friendship
▶Avg Rank:5.74
Appearance:23.8%
Trend (MOM):+9.4%
Trend (YOY):-0.9%
🥇 Top 1:1.6%
🥉 Top 3:6.1%
13
-1Authenticity
▶Avg Rank:5.30
Appearance:21.0%
Trend (MOM):-10.7%
Trend (YOY):-0.0%
🥇 Top 1:1.9%
🥉 Top 3:6.3%
14
+7Loyalty
▶Avg Rank:5.63
Appearance:21.0%
Trend (MOM):+16.4%
Trend (YOY):-1.5%
🥇 Top 1:1.5%
🥉 Top 3:5.4%
15
Honesty
▶Avg Rank:5.83
Appearance:20.9%
Trend (MOM):+3.2%
Trend (YOY):-0.7%
🥇 Top 1:1.1%
🥉 Top 3:4.9%
16
Creativity
▶Avg Rank:5.83
Appearance:19.8%
Trend (MOM):-1.1%
Trend (YOY):-3.3%
🥇 Top 1:1.3%
🥉 Top 3:4.7%
17
+2Certainty
▶Avg Rank:4.93
Appearance:18.9%
Trend (MOM):+1.5%
Trend (YOY):+9.9%
🥇 Top 1:2.5%
🥉 Top 3:7.1%
18
+4Control
▶Avg Rank:4.95
Appearance:18.9%
Trend (MOM):+5.2%
Trend (YOY):+4.7%
🥇 Top 1:2.5%
🥉 Top 3:7.1%
19
-1Compassion
▶Avg Rank:5.59
Appearance:18.5%
Trend (MOM):-3.0%
Trend (YOY):+1.0%
🥇 Top 1:1.5%
🥉 Top 3:5.1%
20
-6Curiosity
▶Avg Rank:5.86
Appearance:18.1%
Trend (MOM):-11.1%
Trend (YOY):-2.3%
🥇 Top 1:1.1%
🥉 Top 3:4.2%
21
+3Discipline
▶Avg Rank:5.11
Appearance:17.6%
Trend (MOM):+6.7%
Trend (YOY):+7.8%
🥇 Top 1:1.6%
🥉 Top 3:6.0%
22
+6Success
▶Avg Rank:5.76
Appearance:17.2%
Trend (MOM):+8.5%
Trend (YOY):+3.5%
🥇 Top 1:1.3%
🥉 Top 3:4.5%
23
+3Helpfulness
▶Avg Rank:7.19
Appearance:17.1%
Trend (MOM):+6.5%
Trend (YOY):-4.9%
🥇 Top 1:0.9%
🥉 Top 3:2.6%
24
-1Meaningful work
▶Avg Rank:6.31
Appearance:16.7%
Trend (MOM):-6.3%
Trend (YOY):-0.5%
🥇 Top 1:1.1%
🥉 Top 3:3.6%
25
-8Wisdom
▶Avg Rank:5.71
Appearance:16.6%
Trend (MOM):-13.6%
Trend (YOY):-4.9%
🥇 Top 1:1.4%
🥉 Top 3:4.3%
26
+5Wealth
▶Avg Rank:5.17
Appearance:16.3%
Trend (MOM):+6.2%
Trend (YOY):+14.3%
🥇 Top 1:1.7%
🥉 Top 3:5.5%
27
-7Ethics
▶Avg Rank:6.27
Appearance:16.3%
Trend (MOM):-10.3%
Trend (YOY):-6.0%
🥇 Top 1:1.5%
🥉 Top 3:3.9%
28
+2Accountability
▶Avg Rank:5.74
Appearance:15.7%
Trend (MOM):+1.4%
Trend (YOY):+11.6%
🥇 Top 1:0.9%
🥉 Top 3:3.6%
29
+7Adventure
▶Avg Rank:5.80
Appearance:15.1%
Trend (MOM):+9.8%
Trend (YOY):-2.3%
🥇 Top 1:0.9%
🥉 Top 3:3.6%
30
+2Equality
▶Avg Rank:5.57
Appearance:15.1%
Trend (MOM):+0.3%
Trend (YOY):-18.7%
🥇 Top 1:1.7%
🥉 Top 3:4.5%
31
-6Independence
▶Avg Rank:6.17
Appearance:15.0%
Trend (MOM):-8.5%
Trend (YOY):-0.0%
🥇 Top 1:1.0%
🥉 Top 3:3.1%
32
+3Privacy
▶Avg Rank:5.89
Appearance:14.4%
Trend (MOM):+3.5%
Trend (YOY):+0.8%
🥇 Top 1:0.7%
🥉 Top 3:3.1%
33
-4Justice
▶Avg Rank:6.13
Appearance:13.9%
Trend (MOM):-11.6%
Trend (YOY):-13.2%
🥇 Top 1:1.1%
🥉 Top 3:3.2%
34
-7Inner harmony
▶Avg Rank:5.35
Appearance:13.5%
Trend (MOM):-15.5%
Trend (YOY):+7.8%
🥇 Top 1:1.8%
🥉 Top 3:4.5%
35
-1Appreciation
▶Avg Rank:6.13
Appearance:13.5%
Trend (MOM):-4.4%
Trend (YOY):+2.7%
🥇 Top 1:0.5%
🥉 Top 3:2.5%
36
-3Intelligence
▶Avg Rank:6.28
Appearance:13.1%
Trend (MOM):-10.1%
Trend (YOY):-4.2%
🥇 Top 1:0.8%
🥉 Top 3:2.7%
37
Tolerance
▶Avg Rank:6.77
Appearance:13.0%
Trend (MOM):-5.5%
Trend (YOY):-8.0%
🥇 Top 1:0.7%
🥉 Top 3:2.2%
38
Job security
▶Avg Rank:5.48
Appearance:12.8%
Trend (MOM):+1.1%
Trend (YOY):-1.6%
🥇 Top 1:0.8%
🥉 Top 3:3.4%
39
Challenge
▶Avg Rank:5.99
Appearance:12.4%
Trend (MOM):-0.7%
Trend (YOY):-6.6%
🥇 Top 1:0.6%
🥉 Top 3:2.7%
40
+8Religion
▶Avg Rank:3.69
Appearance:11.5%
Trend (MOM):+32.3%
Trend (YOY):+12.0%
🥇 Top 1:4.2%
🥉 Top 3:6.8%
41
Acceptance
▶Avg Rank:6.35
Appearance:10.9%
Trend (MOM):+3.6%
Trend (YOY):+6.4%
🥇 Top 1:0.5%
🥉 Top 3:1.9%
42
-2Passion
▶Avg Rank:6.31
Appearance:10.7%
Trend (MOM):-2.4%
Trend (YOY):+2.4%
🥇 Top 1:0.5%
🥉 Top 3:2.0%
43
-1Courage
▶Avg Rank:6.08
Appearance:10.6%
Trend (MOM):+2.2%
Trend (YOY):-7.2%
🥇 Top 1:0.5%
🥉 Top 3:2.2%
44
Excitement
▶Avg Rank:6.39
Appearance:10.2%
Trend (MOM):+8.2%
Trend (YOY):-2.5%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
45
+1Commitment
▶Avg Rank:7.07
Appearance:9.9%
Trend (MOM):+9.4%
Trend (YOY):+2.7%
🥇 Top 1:0.4%
🥉 Top 3:1.5%
46
+1Determination
▶Avg Rank:6.27
Appearance:9.5%
Trend (MOM):+4.3%
Trend (YOY):-0.6%
🥇 Top 1:0.5%
🥉 Top 3:1.7%
47
-2Spirituality
▶Avg Rank:5.54
Appearance:9.4%
Trend (MOM):+2.5%
Trend (YOY):+8.0%
🥇 Top 1:1.1%
🥉 Top 3:3.0%
48
+3Forgiveness
▶Avg Rank:6.13
Appearance:9.2%
Trend (MOM):+24.1%
Trend (YOY):-3.5%
🥇 Top 1:0.4%
🥉 Top 3:1.9%
49
-6Ambition
▶Avg Rank:6.46
Appearance:8.9%
Trend (MOM):-6.0%
Trend (YOY):-12.8%
🥇 Top 1:0.6%
🥉 Top 3:1.7%
50
-1Teamwork
▶Avg Rank:6.93
Appearance:8.2%
Trend (MOM):+3.9%
Trend (YOY):-2.3%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
51
-1Uniqueness
▶Avg Rank:6.30
Appearance:6.5%
Trend (MOM):-15.9%
Trend (YOY):-10.2%
🥇 Top 1:0.4%
🥉 Top 3:1.2%
52
+1Competence
▶Avg Rank:6.83
Appearance:6.3%
Trend (MOM):-10.6%
Trend (YOY):+5.8%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
53
-1Variety
▶Avg Rank:6.61
Appearance:5.7%
Trend (MOM):-19.8%
Trend (YOY):-8.3%
🥇 Top 1:0.1%
🥉 Top 3:0.8%
54
+2Contribution
▶Avg Rank:6.77
Appearance:5.4%
Trend (MOM):+4.6%
Trend (YOY):-0.3%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
55
-1Excellence
▶Avg Rank:6.38
Appearance:5.3%
Trend (MOM):-6.1%
Trend (YOY):+2.2%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
56
-1Influence
▶Avg Rank:6.58
Appearance:5.2%
Trend (MOM):-0.7%
Trend (YOY):-0.2%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
57
Beauty
▶Avg Rank:6.39
Appearance:5.1%
Trend (MOM):+1.4%
Trend (YOY):+1.8%
🥇 Top 1:0.3%
🥉 Top 3:1.0%
58
+1Tradition
▶Avg Rank:6.05
Appearance:4.9%
Trend (MOM):+11.4%
Trend (YOY):-5.7%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
59
-1Reputation
▶Avg Rank:6.72
Appearance:4.7%
Trend (MOM):-1.6%
Trend (YOY):+1.9%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
60
Authority
▶Avg Rank:6.63
Appearance:2.9%
Trend (MOM):+0.3%
Trend (YOY):+2.2%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
61
+1Fame
▶Avg Rank:6.09
Appearance:2.5%
Trend (MOM):+7.9%
Trend (YOY):-4.9%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
62
-1Popularity
▶Avg Rank:6.60
Appearance:2.5%
Trend (MOM):-0.2%
Trend (YOY):+10.0%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.92 | 9.9% | 24.6% | 46.0% | ▼−3.9% |
▶ 2 | Family | 3.65 | 13.0% | 24.6% | 42.1% | ▲+9.2% |
▶ 3 ▲+1 | Trust | 4.96 | 3.8% | 13.4% | 38.0% | ▲+8.5% |
▶ 4 ▼−1 | Peace | 4.75 | 4.7% | 14.8% | 36.7% | ▲+1.2% |
▶ 5 | Financial stability | 4.82 | 3.2% | 12.1% | 33.2% | ▼−2.4% |
▶ 6 ▲+1 | Love | 4.64 | 4.6% | 13.4% | 32.0% | ▲+0.3% |
▶ 7 ▼−1 | Pleasure | 5.18 | 2.8% | 10.1% | 31.6% | ▼−2.9% |
▶ 8 | Freedom | 6.49 | 3.2% | 6.7% | 29.7% | ▼−5.6% |
▶ 9 ▲+2 | Respect | 5.64 | 1.6% | 6.8% | 27.6% | ▲+11.5% |
▶ 10 | Security | 4.69 | 3.2% | 10.7% | 25.8% | ▼−1.1% |
▶ 11 ▼−2 | Growth | 5.46 | 2.2% | 7.2% | 25.1% | ▼−7.3% |
▶ 12 ▲+1 | Friendship | 5.74 | 1.6% | 6.1% | 23.8% | ▲+9.4% |
▶ 13 ▼−1 | Authenticity | 5.30 | 1.9% | 6.3% | 21.0% | ▼−10.7% |
▶ 14 ▲+7 | Loyalty | 5.63 | 1.5% | 5.4% | 21.0% | ▲+16.4% |
▶ 15 | Honesty | 5.83 | 1.1% | 4.9% | 20.9% | ▲+3.2% |
▶ 16 | Creativity | 5.83 | 1.3% | 4.7% | 19.8% | ▼−1.1% |
▶ 17 ▲+2 | Certainty | 4.93 | 2.5% | 7.1% | 18.9% | ▲+1.5% |
▶ 18 ▲+4 | Control | 4.95 | 2.5% | 7.1% | 18.9% | ▲+5.2% |
▶ 19 ▼−1 | Compassion | 5.59 | 1.5% | 5.1% | 18.5% | ▼−3.0% |
▶ 20 ▼−6 | Curiosity | 5.86 | 1.1% | 4.2% | 18.1% | ▼−11.1% |
▶ 21 ▲+3 | Discipline | 5.11 | 1.6% | 6.0% | 17.6% | ▲+6.7% |
▶ 22 ▲+6 | Success | 5.76 | 1.3% | 4.5% | 17.2% | ▲+8.5% |
▶ 23 ▲+3 | Helpfulness | 7.19 | 0.9% | 2.6% | 17.1% | ▲+6.5% |
▶ 24 ▼−1 | Meaningful work | 6.31 | 1.1% | 3.6% | 16.7% | ▼−6.3% |
▶ 25 ▼−8 | Wisdom | 5.71 | 1.4% | 4.3% | 16.6% | ▼−13.6% |
▶ 26 ▲+5 | Wealth | 5.17 | 1.7% | 5.5% | 16.3% | ▲+6.2% |
▶ 27 ▼−7 | Ethics | 6.27 | 1.5% | 3.9% | 16.3% | ▼−10.3% |
▶ 28 ▲+2 | Accountability | 5.74 | 0.9% | 3.6% | 15.7% | ▲+1.4% |
▶ 29 ▲+7 | Adventure | 5.80 | 0.9% | 3.6% | 15.1% | ▲+9.8% |
▶ 30 ▲+2 | Equality | 5.57 | 1.7% | 4.5% | 15.1% | ▲+0.3% |
▶ 31 ▼−6 | Independence | 6.17 | 1.0% | 3.1% | 15.0% | ▼−8.5% |
▶ 32 ▲+3 | Privacy | 5.89 | 0.7% | 3.1% | 14.4% | ▲+3.5% |
▶ 33 ▼−4 | Justice | 6.13 | 1.1% | 3.2% | 13.9% | ▼−11.6% |
▶ 34 ▼−7 | Inner harmony | 5.35 | 1.8% | 4.5% | 13.5% | ▼−15.5% |
▶ 35 ▼−1 | Appreciation | 6.13 | 0.5% | 2.5% | 13.5% | ▼−4.4% |
▶ 36 ▼−3 | Intelligence | 6.28 | 0.8% | 2.7% | 13.1% | ▼−10.1% |
▶ 37 | Tolerance | 6.77 | 0.7% | 2.2% | 13.0% | ▼−5.5% |
▶ 38 | Job security | 5.48 | 0.8% | 3.4% | 12.8% | ▲+1.1% |
▶ 39 | Challenge | 5.99 | 0.6% | 2.7% | 12.4% | ▼−0.7% |
▶ 40 ▲+8 | Religion | 3.69 | 4.2% | 6.8% | 11.5% | ▲+32.3% |
▶ 41 | Acceptance | 6.35 | 0.5% | 1.9% | 10.9% | ▲+3.6% |
▶ 42 ▼−2 | Passion | 6.31 | 0.5% | 2.0% | 10.7% | ▼−2.4% |
▶ 43 ▼−1 | Courage | 6.08 | 0.5% | 2.2% | 10.6% | ▲+2.2% |
▶ 44 | Excitement | 6.39 | 0.4% | 1.7% | 10.2% | ▲+8.2% |
▶ 45 ▲+1 | Commitment | 7.07 | 0.4% | 1.5% | 9.9% | ▲+9.4% |
▶ 46 ▲+1 | Determination | 6.27 | 0.5% | 1.7% | 9.5% | ▲+4.3% |
▶ 47 ▼−2 | Spirituality | 5.54 | 1.1% | 3.0% | 9.4% | ▲+2.5% |
▶ 48 ▲+3 | Forgiveness | 6.13 | 0.4% | 1.9% | 9.2% | ▲+24.1% |
▶ 49 ▼−6 | Ambition | 6.46 | 0.6% | 1.7% | 8.9% | ▼−6.0% |
▶ 50 ▼−1 | Teamwork | 6.93 | 0.3% | 1.2% | 8.2% | ▲+3.9% |
▶ 51 ▼−1 | Uniqueness | 6.30 | 0.4% | 1.2% | 6.5% | ▼−15.9% |
▶ 52 ▲+1 | Competence | 6.83 | 0.2% | 0.9% | 6.3% | ▼−10.6% |
▶ 53 ▼−1 | Variety | 6.61 | 0.1% | 0.8% | 5.7% | ▼−19.8% |
▶ 54 ▲+2 | Contribution | 6.77 | 0.2% | 0.8% | 5.4% | ▲+4.6% |
▶ 55 ▼−1 | Excellence | 6.38 | 0.2% | 1.0% | 5.3% | ▼−6.1% |
▶ 56 ▼−1 | Influence | 6.58 | 0.2% | 0.8% | 5.2% | ▼−0.7% |
▶ 57 | Beauty | 6.39 | 0.3% | 1.0% | 5.1% | ▲+1.4% |
▶ 58 ▲+1 | Tradition | 6.05 | 0.3% | 1.1% | 4.9% | ▲+11.4% |
▶ 59 ▼−1 | Reputation | 6.72 | 0.2% | 0.7% | 4.7% | ▼−1.6% |
▶ 60 | Authority | 6.63 | 0.1% | 0.4% | 2.9% | ▲+0.3% |
▶ 61 ▲+1 | Fame | 6.09 | 0.1% | 0.5% | 2.5% | ▲+7.9% |
▶ 62 ▼−1 | Popularity | 6.60 | 0.1% | 0.4% | 2.5% | ▼−0.2% |
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