Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for September 2021
September 2021 looks like a month of “let’s get our life together” energy. Health leads with about 45.1% of tests featuring it, followed by Family at 42.4% and Trust at 39.9%. The top four (adding Peace at 36.0%) cluster tightly, suggesting people weren’t chasing one silver bullet value—they wanted a whole stability package.
The top tier barely moves. Financial stability edges up 1 position to 5th at 32.8%, passing Pleasure (32.3%), which slips a place, while Love holds 7th at 32.1%. That reads like responsible fun: secure the basics, then breathe. Even the “society glue” values—Freedom (30.2%) and Respect (30.3%, about 0.1 points ahead of Freedom)—sit neck-and-neck and trade places, Respect moving up to 8th.
Overall, the top 10 is the same set as in August, with only two neighbouring pairs trading positions, pointing to core needs holding firm rather than a reshuffle. Seasonally, September often means back-to-routine thinking: health habits, family logistics, budgeting, and a renewed craving for calm and safety (Security at 25.7%).
Total Tests
29,056
in this month
🔥 Most Popular
Health
13,093 appearances
⭐ Best Ranking
Family
Avg rank: 3.62
🥇 Most #1 Rankings
Family
3881 times first place
1
Health
▶Avg Rank:3.87
Appearance:45.1%
Trend (MOM):-1.8%
Trend (YOY):-1.5%
🥇 Top 1:10.1%
🥉 Top 3:24.3%
2
Family
▶Avg Rank:3.62
Appearance:42.4%
Trend (MOM):+1.4%
Trend (YOY):+0.1%
🥇 Top 1:13.4%
🥉 Top 3:25.0%
3
Trust
▶Avg Rank:4.92
Appearance:39.9%
Trend (MOM):+4.4%
Trend (YOY):-4.0%
🥇 Top 1:4.1%
🥉 Top 3:14.0%
4
Peace
▶Avg Rank:4.74
Appearance:36.0%
Trend (MOM):-0.3%
Trend (YOY):-2.2%
🥇 Top 1:4.6%
🥉 Top 3:14.3%
5
+1Financial stability
▶Avg Rank:4.79
Appearance:32.8%
Trend (MOM):+1.8%
Trend (YOY):+5.2%
🥇 Top 1:3.3%
🥉 Top 3:12.2%
6
-1Pleasure
▶Avg Rank:5.11
Appearance:32.3%
Trend (MOM):-2.0%
Trend (YOY):-0.2%
🥇 Top 1:2.9%
🥉 Top 3:10.6%
7
Love
▶Avg Rank:4.63
Appearance:32.1%
Trend (MOM):+2.7%
Trend (YOY):+2.2%
🥇 Top 1:4.6%
🥉 Top 3:13.4%
8
+1Respect
▶Avg Rank:5.53
Appearance:30.3%
Trend (MOM):+1.7%
Trend (YOY):-1.4%
🥇 Top 1:1.9%
🥉 Top 3:8.0%
9
-1Freedom
▶Avg Rank:6.47
Appearance:30.2%
Trend (MOM):-2.5%
Trend (YOY):+4.5%
🥇 Top 1:3.1%
🥉 Top 3:6.9%
10
Security
▶Avg Rank:4.73
Appearance:25.7%
Trend (MOM):+2.9%
Trend (YOY):+3.2%
🥇 Top 1:3.2%
🥉 Top 3:10.6%
11
Friendship
▶Avg Rank:5.66
Appearance:25.1%
Trend (MOM):+1.6%
Trend (YOY):+2.6%
🥇 Top 1:1.7%
🥉 Top 3:6.8%
12
+1Loyalty
▶Avg Rank:5.61
Appearance:23.2%
Trend (MOM):+5.2%
Trend (YOY):-0.6%
🥇 Top 1:1.8%
🥉 Top 3:6.1%
13
-1Growth
▶Avg Rank:5.61
Appearance:22.1%
Trend (MOM):-7.4%
Trend (YOY):+0.8%
🥇 Top 1:1.9%
🥉 Top 3:6.1%
14
Honesty
▶Avg Rank:5.81
Appearance:21.4%
Trend (MOM):+3.0%
Trend (YOY):-2.6%
🥇 Top 1:1.1%
🥉 Top 3:5.1%
15
Authenticity
▶Avg Rank:5.40
Appearance:19.0%
Trend (MOM):-6.8%
Trend (YOY):-3.6%
🥇 Top 1:1.6%
🥉 Top 3:5.2%
16
+1Control
▶Avg Rank:5.05
Appearance:18.9%
Trend (MOM):+1.9%
Trend (YOY):+2.1%
🥇 Top 1:2.4%
🥉 Top 3:7.1%
17
-1Creativity
▶Avg Rank:5.86
Appearance:18.4%
Trend (MOM):-4.4%
Trend (YOY):-5.6%
🥇 Top 1:1.2%
🥉 Top 3:4.4%
18
Certainty
▶Avg Rank:4.86
Appearance:18.4%
Trend (MOM):+1.7%
Trend (YOY):+2.5%
🥇 Top 1:2.6%
🥉 Top 3:7.3%
19
+4Success
▶Avg Rank:5.74
Appearance:18.3%
Trend (MOM):+5.3%
Trend (YOY):+16.5%
🥇 Top 1:1.4%
🥉 Top 3:4.7%
20
+1Discipline
▶Avg Rank:5.16
Appearance:17.8%
Trend (MOM):+2.5%
Trend (YOY):+0.9%
🥇 Top 1:1.7%
🥉 Top 3:6.0%
21
+8Wealth
▶Avg Rank:5.01
Appearance:17.5%
Trend (MOM):+8.8%
Trend (YOY):+15.7%
🥇 Top 1:1.9%
🥉 Top 3:6.2%
22
-2Equality
▶Avg Rank:5.37
Appearance:17.4%
Trend (MOM):+0.1%
Trend (YOY):-11.6%
🥇 Top 1:2.4%
🥉 Top 3:5.8%
23
-1Compassion
▶Avg Rank:5.67
Appearance:17.3%
Trend (MOM):-0.1%
Trend (YOY):-2.2%
🥇 Top 1:1.3%
🥉 Top 3:4.7%
24
Helpfulness
▶Avg Rank:7.20
Appearance:16.8%
Trend (MOM):+1.1%
Trend (YOY):+4.8%
🥇 Top 1:0.9%
🥉 Top 3:2.5%
25
+5Adventure
▶Avg Rank:5.83
Appearance:16.1%
Trend (MOM):+4.8%
Trend (YOY):-1.2%
🥇 Top 1:1.0%
🥉 Top 3:3.9%
26
-7Curiosity
▶Avg Rank:6.03
Appearance:16.1%
Trend (MOM):-7.7%
Trend (YOY):-5.1%
🥇 Top 1:0.9%
🥉 Top 3:3.4%
27
Accountability
▶Avg Rank:5.59
Appearance:16.0%
Trend (MOM):-1.6%
Trend (YOY):-2.2%
🥇 Top 1:1.0%
🥉 Top 3:4.0%
28
-3Ethics
▶Avg Rank:6.17
Appearance:15.9%
Trend (MOM):-2.7%
Trend (YOY):-4.2%
🥇 Top 1:1.6%
🥉 Top 3:4.0%
29
+3Privacy
▶Avg Rank:5.89
Appearance:15.7%
Trend (MOM):+3.6%
Trend (YOY):+3.0%
🥇 Top 1:0.9%
🥉 Top 3:3.5%
30
-4Wisdom
▶Avg Rank:5.79
Appearance:15.6%
Trend (MOM):-4.8%
Trend (YOY):+4.6%
🥇 Top 1:1.1%
🥉 Top 3:3.9%
31
Independence
▶Avg Rank:6.32
Appearance:15.2%
Trend (MOM):+0.0%
Trend (YOY):+11.9%
🥇 Top 1:0.8%
🥉 Top 3:2.9%
32
-4Meaningful work
▶Avg Rank:6.32
Appearance:15.1%
Trend (MOM):-6.1%
Trend (YOY):+0.7%
🥇 Top 1:0.9%
🥉 Top 3:3.1%
33
Justice
▶Avg Rank:6.12
Appearance:14.6%
Trend (MOM):-0.0%
Trend (YOY):-7.9%
🥇 Top 1:1.0%
🥉 Top 3:3.4%
34
Appreciation
▶Avg Rank:6.20
Appearance:14.2%
Trend (MOM):+1.5%
Trend (YOY):+21.3%
🥇 Top 1:0.6%
🥉 Top 3:2.6%
35
+2Job security
▶Avg Rank:5.48
Appearance:13.5%
Trend (MOM):+9.4%
Trend (YOY):+3.1%
🥇 Top 1:0.7%
🥉 Top 3:3.6%
36
-1Intelligence
▶Avg Rank:6.31
Appearance:13.4%
Trend (MOM):-0.9%
Trend (YOY):+2.3%
🥇 Top 1:0.7%
🥉 Top 3:2.6%
37
+1Challenge
▶Avg Rank:6.03
Appearance:13.1%
Trend (MOM):+6.6%
Trend (YOY):-6.9%
🥇 Top 1:0.7%
🥉 Top 3:2.7%
38
-2Tolerance
▶Avg Rank:6.63
Appearance:12.3%
Trend (MOM):-2.6%
Trend (YOY):+0.1%
🥇 Top 1:0.7%
🥉 Top 3:2.4%
39
+1Acceptance
▶Avg Rank:6.32
Appearance:11.5%
Trend (MOM):+0.3%
Trend (YOY):+5.3%
🥇 Top 1:0.5%
🥉 Top 3:2.1%
40
-1Inner harmony
▶Avg Rank:5.39
Appearance:11.1%
Trend (MOM):-8.5%
Trend (YOY):+4.6%
🥇 Top 1:1.6%
🥉 Top 3:3.6%
41
Courage
▶Avg Rank:6.11
Appearance:11.0%
Trend (MOM):-3.5%
Trend (YOY):-10.4%
🥇 Top 1:0.5%
🥉 Top 3:2.2%
42
Excitement
▶Avg Rank:6.45
Appearance:10.8%
Trend (MOM):-0.1%
Trend (YOY):-7.5%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
43
Passion
▶Avg Rank:6.33
Appearance:10.7%
Trend (MOM):+0.5%
Trend (YOY):+7.8%
🥇 Top 1:0.5%
🥉 Top 3:2.0%
44
+1Determination
▶Avg Rank:6.39
Appearance:9.9%
Trend (MOM):+0.5%
Trend (YOY):-4.9%
🥇 Top 1:0.5%
🥉 Top 3:1.7%
45
+1Commitment
▶Avg Rank:7.15
Appearance:9.8%
Trend (MOM):+4.1%
Trend (YOY):+4.1%
🥇 Top 1:0.4%
🥉 Top 3:1.3%
46
-2Religion
▶Avg Rank:3.78
Appearance:9.4%
Trend (MOM):-11.3%
Trend (YOY):-12.7%
🥇 Top 1:3.4%
🥉 Top 3:5.5%
47
+1Ambition
▶Avg Rank:6.41
Appearance:9.2%
Trend (MOM):+0.5%
Trend (YOY):-20.5%
🥇 Top 1:0.6%
🥉 Top 3:1.8%
48
-1Forgiveness
▶Avg Rank:6.20
Appearance:9.2%
Trend (MOM):-0.9%
Trend (YOY):-8.0%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
49
Teamwork
▶Avg Rank:6.91
Appearance:8.4%
Trend (MOM):-5.1%
Trend (YOY):+6.5%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
50
Spirituality
▶Avg Rank:5.75
Appearance:7.9%
Trend (MOM):-1.3%
Trend (YOY):+6.0%
🥇 Top 1:0.9%
🥉 Top 3:2.3%
51
Uniqueness
▶Avg Rank:6.38
Appearance:6.5%
Trend (MOM):-4.8%
Trend (YOY):-5.3%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
52
Variety
▶Avg Rank:6.59
Appearance:5.8%
Trend (MOM):-1.7%
Trend (YOY):-3.2%
🥇 Top 1:0.1%
🥉 Top 3:0.8%
53
Competence
▶Avg Rank:6.84
Appearance:5.4%
Trend (MOM):-7.9%
Trend (YOY):-0.3%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
54
Beauty
▶Avg Rank:6.51
Appearance:5.3%
Trend (MOM):-0.5%
Trend (YOY):+1.3%
🥇 Top 1:0.3%
🥉 Top 3:0.9%
55
+1Influence
▶Avg Rank:6.50
Appearance:5.1%
Trend (MOM):-1.2%
Trend (YOY):-9.5%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
56
-1Excellence
▶Avg Rank:6.10
Appearance:5.1%
Trend (MOM):-4.1%
Trend (YOY):+7.2%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
57
Contribution
▶Avg Rank:6.95
Appearance:4.9%
Trend (MOM):-2.4%
Trend (YOY):+2.4%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
58
Tradition
▶Avg Rank:5.99
Appearance:4.9%
Trend (MOM):+0.6%
Trend (YOY):-13.7%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
59
Reputation
▶Avg Rank:6.58
Appearance:4.6%
Trend (MOM):+0.3%
Trend (YOY):-0.8%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
60
Authority
▶Avg Rank:6.50
Appearance:2.9%
Trend (MOM):+5.3%
Trend (YOY):+1.0%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
61
+1Fame
▶Avg Rank:6.07
Appearance:2.8%
Trend (MOM):+7.6%
Trend (YOY):+10.6%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
62
-1Popularity
▶Avg Rank:6.71
Appearance:2.8%
Trend (MOM):+3.9%
Trend (YOY):+9.1%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.87 | 10.1% | 24.3% | 45.1% | ▼−1.8% |
▶ 2 | Family | 3.62 | 13.4% | 25.0% | 42.4% | ▲+1.4% |
▶ 3 | Trust | 4.92 | 4.1% | 14.0% | 39.9% | ▲+4.4% |
▶ 4 | Peace | 4.74 | 4.6% | 14.3% | 36.0% | ▼−0.3% |
▶ 5 ▲+1 | Financial stability | 4.79 | 3.3% | 12.2% | 32.8% | ▲+1.8% |
▶ 6 ▼−1 | Pleasure | 5.11 | 2.9% | 10.6% | 32.3% | ▼−2.0% |
▶ 7 | Love | 4.63 | 4.6% | 13.4% | 32.1% | ▲+2.7% |
▶ 8 ▲+1 | Respect | 5.53 | 1.9% | 8.0% | 30.3% | ▲+1.7% |
▶ 9 ▼−1 | Freedom | 6.47 | 3.1% | 6.9% | 30.2% | ▼−2.5% |
▶ 10 | Security | 4.73 | 3.2% | 10.6% | 25.7% | ▲+2.9% |
▶ 11 | Friendship | 5.66 | 1.7% | 6.8% | 25.1% | ▲+1.6% |
▶ 12 ▲+1 | Loyalty | 5.61 | 1.8% | 6.1% | 23.2% | ▲+5.2% |
▶ 13 ▼−1 | Growth | 5.61 | 1.9% | 6.1% | 22.1% | ▼−7.4% |
▶ 14 | Honesty | 5.81 | 1.1% | 5.1% | 21.4% | ▲+3.0% |
▶ 15 | Authenticity | 5.40 | 1.6% | 5.2% | 19.0% | ▼−6.8% |
▶ 16 ▲+1 | Control | 5.05 | 2.4% | 7.1% | 18.9% | ▲+1.9% |
▶ 17 ▼−1 | Creativity | 5.86 | 1.2% | 4.4% | 18.4% | ▼−4.4% |
▶ 18 | Certainty | 4.86 | 2.6% | 7.3% | 18.4% | ▲+1.7% |
▶ 19 ▲+4 | Success | 5.74 | 1.4% | 4.7% | 18.3% | ▲+5.3% |
▶ 20 ▲+1 | Discipline | 5.16 | 1.7% | 6.0% | 17.8% | ▲+2.5% |
▶ 21 ▲+8 | Wealth | 5.01 | 1.9% | 6.2% | 17.5% | ▲+8.8% |
▶ 22 ▼−2 | Equality | 5.37 | 2.4% | 5.8% | 17.4% | ▲+0.1% |
▶ 23 ▼−1 | Compassion | 5.67 | 1.3% | 4.7% | 17.3% | ▼−0.1% |
▶ 24 | Helpfulness | 7.20 | 0.9% | 2.5% | 16.8% | ▲+1.1% |
▶ 25 ▲+5 | Adventure | 5.83 | 1.0% | 3.9% | 16.1% | ▲+4.8% |
▶ 26 ▼−7 | Curiosity | 6.03 | 0.9% | 3.4% | 16.1% | ▼−7.7% |
▶ 27 | Accountability | 5.59 | 1.0% | 4.0% | 16.0% | ▼−1.6% |
▶ 28 ▼−3 | Ethics | 6.17 | 1.6% | 4.0% | 15.9% | ▼−2.7% |
▶ 29 ▲+3 | Privacy | 5.89 | 0.9% | 3.5% | 15.7% | ▲+3.6% |
▶ 30 ▼−4 | Wisdom | 5.79 | 1.1% | 3.9% | 15.6% | ▼−4.8% |
▶ 31 | Independence | 6.32 | 0.8% | 2.9% | 15.2% | ▲+0.0% |
▶ 32 ▼−4 | Meaningful work | 6.32 | 0.9% | 3.1% | 15.1% | ▼−6.1% |
▶ 33 | Justice | 6.12 | 1.0% | 3.4% | 14.6% | ▼−0.0% |
▶ 34 | Appreciation | 6.20 | 0.6% | 2.6% | 14.2% | ▲+1.5% |
▶ 35 ▲+2 | Job security | 5.48 | 0.7% | 3.6% | 13.5% | ▲+9.4% |
▶ 36 ▼−1 | Intelligence | 6.31 | 0.7% | 2.6% | 13.4% | ▼−0.9% |
▶ 37 ▲+1 | Challenge | 6.03 | 0.7% | 2.7% | 13.1% | ▲+6.6% |
▶ 38 ▼−2 | Tolerance | 6.63 | 0.7% | 2.4% | 12.3% | ▼−2.6% |
▶ 39 ▲+1 | Acceptance | 6.32 | 0.5% | 2.1% | 11.5% | ▲+0.3% |
▶ 40 ▼−1 | Inner harmony | 5.39 | 1.6% | 3.6% | 11.1% | ▼−8.5% |
▶ 41 | Courage | 6.11 | 0.5% | 2.2% | 11.0% | ▼−3.5% |
▶ 42 | Excitement | 6.45 | 0.4% | 1.7% | 10.8% | ▼−0.1% |
▶ 43 | Passion | 6.33 | 0.5% | 2.0% | 10.7% | ▲+0.5% |
▶ 44 ▲+1 | Determination | 6.39 | 0.5% | 1.7% | 9.9% | ▲+0.5% |
▶ 45 ▲+1 | Commitment | 7.15 | 0.4% | 1.3% | 9.8% | ▲+4.1% |
▶ 46 ▼−2 | Religion | 3.78 | 3.4% | 5.5% | 9.4% | ▼−11.3% |
▶ 47 ▲+1 | Ambition | 6.41 | 0.6% | 1.8% | 9.2% | ▲+0.5% |
▶ 48 ▼−1 | Forgiveness | 6.20 | 0.4% | 1.8% | 9.2% | ▼−0.9% |
▶ 49 | Teamwork | 6.91 | 0.3% | 1.2% | 8.4% | ▼−5.1% |
▶ 50 | Spirituality | 5.75 | 0.9% | 2.3% | 7.9% | ▼−1.3% |
▶ 51 | Uniqueness | 6.38 | 0.3% | 1.1% | 6.5% | ▼−4.8% |
▶ 52 | Variety | 6.59 | 0.1% | 0.8% | 5.8% | ▼−1.7% |
▶ 53 | Competence | 6.84 | 0.2% | 0.8% | 5.4% | ▼−7.9% |
▶ 54 | Beauty | 6.51 | 0.3% | 0.9% | 5.3% | ▼−0.5% |
▶ 55 ▲+1 | Influence | 6.50 | 0.2% | 0.7% | 5.1% | ▼−1.2% |
▶ 56 ▼−1 | Excellence | 6.10 | 0.3% | 1.1% | 5.1% | ▼−4.1% |
▶ 57 | Contribution | 6.95 | 0.2% | 0.7% | 4.9% | ▼−2.4% |
▶ 58 | Tradition | 5.99 | 0.3% | 1.1% | 4.9% | ▲+0.6% |
▶ 59 | Reputation | 6.58 | 0.2% | 0.7% | 4.6% | ▲+0.3% |
▶ 60 | Authority | 6.50 | 0.1% | 0.5% | 2.9% | ▲+5.3% |
▶ 61 ▲+1 | Fame | 6.07 | 0.2% | 0.7% | 2.8% | ▲+7.6% |
▶ 62 ▼−1 | Popularity | 6.71 | 0.1% | 0.4% | 2.8% | ▲+3.9% |
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