Key Findings for August 2021
August 2021 looks like a month of “steadying the ship.” Health leads by a mile, appearing in 45.9% of 21,101 tests, with Family close behind at 41.8%. The top tier is tightly packed: Trust (38.2%) and Peace (36.1%) suggest people weren’t just chasing goals, they were chasing calm and reliability.
The biggest climbers are all about emotional and social safety nets. Respect rises 3 positions to 9th at 29.8%, Trust climbs 2 to 3rd, and Security edges up 1 position into 10th at 25.0%. Freedom (30.9%) and Love (31.2%) hold their places side by side, a steady “independence + connection” combo. Pleasure (+1 position, 33.0%) passing Financial stability (−2 positions, 32.2%) hints at a very human plan: enjoy life, but keep the budget spreadsheet open. Further down, Loyalty (+9) and Friendship (+7) make the month’s biggest jumps, while Growth drops out of the top 10.
Seasonally, this reads like late-summer recalibration: coming out of vacation mode while gearing up for back-to-school and a more structured fall, people prioritize health, harmony, and dependable relationships.
How August fits into 2021, in the Global Values Research
Total Tests
21,101
in this month
🔥 Most Popular
Health
9,682 appearances
⭐ Best Ranking
Family
Avg rank: 3.61
🥇 Most #1 Rankings
Family
2740 times first place
Health
▶Family
▶Trust
▶Peace
▶Pleasure
▶Financial stability
▶Love
▶Freedom
▶Respect
▶Security
▶Friendship
▶Growth
▶Loyalty
▶Honesty
▶Authenticity
▶Creativity
▶Control
▶Certainty
▶Curiosity
▶Equality
▶Discipline
▶Compassion
▶Success
▶Helpfulness
▶Ethics
▶Wisdom
▶Accountability
▶Meaningful work
▶Wealth
▶Adventure
▶Independence
▶Privacy
▶Justice
▶Appreciation
▶Intelligence
▶Tolerance
▶Job security
▶Challenge
▶Inner harmony
▶Acceptance
▶Courage
▶Excitement
▶Passion
▶Religion
▶Determination
▶Commitment
▶Forgiveness
▶Ambition
▶Teamwork
▶Spirituality
▶Uniqueness
▶Variety
▶Competence
▶Beauty
▶Excellence
▶Influence
▶Contribution
▶Tradition
▶Reputation
▶Authority
▶Popularity
▶Fame
▶| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (MoM) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.86 | 9.9% | 25.0% | 45.9% | ▼−1.9% |
▶ 2 | Family | 3.61 | 13.0% | 24.7% | 41.8% | ▲+5.2% |
▶ 3 ▲+2 | Trust | 4.91 | 3.8% | 13.6% | 38.2% | ▲+11.3% |
▶ 4 ▼−1 | Peace | 4.70 | 4.8% | 14.8% | 36.1% | ▲+2.9% |
▶ 5 ▲+1 | Pleasure | 5.10 | 3.1% | 10.9% | 33.0% | ▲+2.5% |
▶ 6 ▼−2 | Financial stability | 4.79 | 3.4% | 11.9% | 32.2% | ▼−7.4% |
▶ 7 | Love | 4.73 | 4.5% | 12.7% | 31.2% | ▼−0.7% |
▶ 8 | Freedom | 6.51 | 3.1% | 7.1% | 30.9% | ▲+1.6% |
▶ 9 ▲+3 | Respect | 5.46 | 1.9% | 8.1% | 29.8% | ▲+20.3% |
▶ 10 ▲+1 | Security | 4.72 | 3.0% | 10.3% | 25.0% | ▼−0.8% |
▶ 11 ▲+7 | Friendship | 5.72 | 1.7% | 6.1% | 24.7% | ▲+25.5% |
▶ 12 ▼−3 | Growth | 5.56 | 2.0% | 6.5% | 23.9% | ▼−20.9% |
▶ 13 ▲+9 | Loyalty | 5.54 | 1.8% | 6.0% | 22.0% | ▲+20.6% |
▶ 14 ▲+1 | Honesty | 5.81 | 1.0% | 4.7% | 20.8% | ▼−0.8% |
▶ 15 ▼−5 | Authenticity | 5.30 | 1.8% | 6.2% | 20.4% | ▼−24.9% |
▶ 16 ▲+5 | Creativity | 5.86 | 1.4% | 4.7% | 19.3% | ▲+3.4% |
▶ 17 ▲+9 | Control | 5.05 | 2.4% | 6.8% | 18.6% | ▲+13.6% |
▶ 18 ▲+2 | Certainty | 4.90 | 2.4% | 7.2% | 18.1% | ▼−6.4% |
▶ 19 ▼−3 | Curiosity | 5.84 | 1.0% | 4.0% | 17.4% | ▼−15.3% |
▶ 20 ▲+10 | Equality | 5.43 | 2.2% | 5.6% | 17.4% | ▲+13.8% |
▶ 21 ▲+7 | Discipline | 5.15 | 1.5% | 5.8% | 17.4% | ▲+10.0% |
▶ 22 ▼−9 | Compassion | 5.61 | 1.4% | 4.8% | 17.4% | ▼−20.3% |
▶ 23 ▲+11 | Success | 5.74 | 1.5% | 4.6% | 17.3% | ▲+22.0% |
▶ 24 ▼−1 | Helpfulness | 7.20 | 0.9% | 2.4% | 16.6% | ▼−4.1% |
▶ 25 ▼−6 | Ethics | 6.24 | 1.6% | 4.0% | 16.4% | ▼−15.9% |
▶ 26 ▼−9 | Wisdom | 5.74 | 1.3% | 4.4% | 16.4% | ▼−18.1% |
▶ 27 ▼−2 | Accountability | 5.71 | 0.9% | 3.8% | 16.3% | ▼−1.2% |
▶ 28 ▼−14 | Meaningful work | 6.35 | 1.1% | 3.3% | 16.1% | ▼−24.7% |
▶ 29 ▲+6 | Wealth | 5.06 | 1.6% | 5.6% | 16.1% | ▲+23.4% |
▶ 30 ▲+7 | Adventure | 5.75 | 0.9% | 3.8% | 15.4% | ▲+27.5% |
▶ 31 ▼−4 | Independence | 6.24 | 0.9% | 3.0% | 15.2% | ▼−5.3% |
▶ 32 ▲+8 | Privacy | 5.87 | 0.8% | 3.3% | 15.2% | ▲+42.6% |
▶ 33 ▼−4 | Justice | 6.10 | 1.1% | 3.6% | 14.6% | ▼−4.9% |
▶ 34 ▼−3 | Appreciation | 6.24 | 0.5% | 2.3% | 14.0% | ▼−7.6% |
▶ 35 ▼−2 | Intelligence | 6.28 | 0.8% | 2.6% | 13.5% | ▼−5.4% |
▶ 36 ▼−4 | Tolerance | 6.72 | 0.7% | 2.3% | 12.6% | ▼−11.5% |
▶ 37 ▼−1 | Job security | 5.40 | 0.7% | 3.4% | 12.3% | ▼−4.1% |
▶ 38 | Challenge | 6.02 | 0.6% | 2.5% | 12.3% | ▲+9.8% |
▶ 39 ▼−15 | Inner harmony | 5.46 | 1.5% | 3.7% | 12.1% | ▼−29.9% |
▶ 40 ▲+1 | Acceptance | 6.38 | 0.4% | 2.1% | 11.5% | ▲+10.5% |
▶ 41 ▲+1 | Courage | 6.22 | 0.5% | 2.1% | 11.4% | ▲+13.0% |
▶ 42 ▲+6 | Excitement | 6.38 | 0.3% | 1.8% | 10.8% | ▲+36.1% |
▶ 43 ▼−4 | Passion | 6.33 | 0.5% | 2.0% | 10.6% | ▼−3.6% |
▶ 44 ▲+3 | Religion | 3.72 | 3.9% | 6.2% | 10.5% | ▲+17.2% |
▶ 45 | Determination | 6.41 | 0.5% | 1.7% | 9.8% | ▼−0.1% |
▶ 46 ▼−2 | Commitment | 7.25 | 0.3% | 1.3% | 9.4% | ▼−4.3% |
▶ 47 ▲+2 | Forgiveness | 6.20 | 0.5% | 1.8% | 9.2% | ▲+20.2% |
▶ 48 ▼−2 | Ambition | 6.26 | 0.6% | 1.9% | 9.2% | ▼−2.2% |
▶ 49 ▲+2 | Teamwork | 6.97 | 0.4% | 1.2% | 8.8% | ▲+19.1% |
▶ 50 ▼−7 | Spirituality | 5.71 | 0.9% | 2.3% | 8.0% | ▼−19.8% |
▶ 51 ▲+1 | Uniqueness | 6.26 | 0.4% | 1.3% | 6.9% | ▼−1.8% |
▶ 52 ▲+1 | Variety | 6.47 | 0.3% | 1.0% | 5.9% | ▼−14.8% |
▶ 53 ▼−3 | Competence | 6.67 | 0.2% | 0.9% | 5.9% | ▼−22.6% |
▶ 54 ▲+5 | Beauty | 6.76 | 0.2% | 0.8% | 5.3% | ▲+42.9% |
▶ 55 | Excellence | 6.26 | 0.3% | 1.0% | 5.3% | ▼−14.9% |
▶ 56 | Influence | 6.53 | 0.2% | 0.8% | 5.2% | ▼−10.7% |
▶ 57 ▼−3 | Contribution | 6.75 | 0.2% | 0.8% | 5.0% | ▼−19.5% |
▶ 58 | Tradition | 6.18 | 0.3% | 1.0% | 4.8% | ▲+24.5% |
▶ 59 ▼−2 | Reputation | 6.68 | 0.2% | 0.7% | 4.6% | ▲+4.8% |
▶ 60 | Authority | 6.38 | 0.1% | 0.5% | 2.8% | ▲+5.7% |
▶ 61 | Popularity | 6.58 | 0.1% | 0.4% | 2.7% | ▲+46.6% |
▶ 62 | Fame | 6.14 | 0.2% | 0.5% | 2.6% | ▲+56.4% |