other people's opinion
Reputation reflects our value in the eyes of others. It has a great influence on how we are treated by our surroundings. It can take a lot of work and effort to achieve the desired reputation, but it will make it easier for us to achieve our goals in relationships with others.
Those who care about reputation know the norms and principles of their environment. They carefully build their image.
Paying too much attention to other people's opinions can lead us to fulfill other people's expectations instead of fulfilling our own desires.