Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for 2022
In 2022, participation cooled: 180,412 tests, down 20.0% vs 2021. Yet the “values soundtrack” stayed remarkably consistent. The entire top 10 kept the same number of positions, suggesting people weren’t redefining what matters; they were doubling down on familiar anchors.
Momentum favored stability and calm. Peace rose +3.4% and Financial stability climbed +3.7%, the biggest gains in the top 10, while Security (+2.3%) and Love (+2.0%) also strengthened. Even already-dominant Health and Family edged up (+1.2% each), reinforcing that personal wellbeing and close relationships remained the core “non‑negotiables.”
A small mood shift shows up in the soft dips: Freedom slipped -2.1% and Pleasure was basically flat at -0.2%. With no values moving positions, the change is less about new priorities and more about intensity: people leaned slightly more toward safety, predictability, and inner quiet than toward autonomy or fun.
Compared with recent years, the pattern looks like continued consolidation rather than experimentation: the same leaders, modest swings, and more appetite for reassurance than risk.
Outlook: if uncertainty lingers, Financial stability, Peace, and Security likely keep creeping upward; if conditions ease, expect Freedom and Pleasure to rebound without dethroning Health and Family.
Total Tests
180,412
in this month
🔥 Most Popular
Health
83,575 appearances
⭐ Best Ranking
Family
Avg rank: 3.66
🥇 Most #1 Rankings
Family
23148 times first place
1
Health
▶Avg Rank:3.86
Appearance:46.3%
Trend (YOY):+1.2%
🥇 Top 1:10.5%
🥉 Top 3:25.1%
2
Family
▶Avg Rank:3.66
Appearance:41.6%
Trend (YOY):+1.2%
🥇 Top 1:12.8%
🥉 Top 3:24.2%
3
Trust
▶Avg Rank:4.94
Appearance:37.8%
Trend (YOY):+0.8%
🥇 Top 1:3.7%
🥉 Top 3:13.3%
4
Peace
▶Avg Rank:4.72
Appearance:36.4%
Trend (YOY):+3.4%
🥇 Top 1:4.7%
🥉 Top 3:14.6%
5
Financial stability
▶Avg Rank:4.81
Appearance:33.7%
Trend (YOY):+3.7%
🥇 Top 1:3.4%
🥉 Top 3:12.5%
6
Pleasure
▶Avg Rank:5.17
Appearance:32.3%
Trend (YOY):-0.2%
🥇 Top 1:2.8%
🥉 Top 3:10.4%
7
Love
▶Avg Rank:4.66
Appearance:32.0%
Trend (YOY):+2.0%
🥇 Top 1:4.7%
🥉 Top 3:13.2%
8
Freedom
▶Avg Rank:6.44
Appearance:30.3%
Trend (YOY):-2.1%
🥇 Top 1:3.3%
🥉 Top 3:7.1%
9
Respect
▶Avg Rank:5.57
Appearance:28.3%
Trend (YOY):+1.5%
🥇 Top 1:1.7%
🥉 Top 3:7.2%
10
Security
▶Avg Rank:4.69
Appearance:25.6%
Trend (YOY):+2.3%
🥇 Top 1:3.2%
🥉 Top 3:10.7%
11
+1Friendship
▶Avg Rank:5.68
Appearance:24.5%
Trend (YOY):+4.4%
🥇 Top 1:1.6%
🥉 Top 3:6.5%
12
-1Growth
▶Avg Rank:5.52
Appearance:23.9%
Trend (YOY):-2.5%
🥇 Top 1:2.1%
🥉 Top 3:6.7%
13
+2Loyalty
▶Avg Rank:5.63
Appearance:21.6%
Trend (YOY):+5.7%
🥇 Top 1:1.6%
🥉 Top 3:5.7%
14
Honesty
▶Avg Rank:5.85
Appearance:20.6%
Trend (YOY):-1.6%
🥇 Top 1:1.1%
🥉 Top 3:4.7%
15
-2Authenticity
▶Avg Rank:5.30
Appearance:20.3%
Trend (YOY):-5.0%
🥇 Top 1:1.8%
🥉 Top 3:6.2%
16
Creativity
▶Avg Rank:5.84
Appearance:19.5%
Trend (YOY):-0.1%
🥇 Top 1:1.4%
🥉 Top 3:4.7%
17
+3Control
▶Avg Rank:5.01
Appearance:18.6%
Trend (YOY):+2.3%
🥇 Top 1:2.4%
🥉 Top 3:7.0%
18
+1Certainty
▶Avg Rank:4.86
Appearance:18.5%
Trend (YOY):+1.7%
🥇 Top 1:2.7%
🥉 Top 3:7.3%
19
-2Curiosity
▶Avg Rank:5.90
Appearance:18.3%
Trend (YOY):-1.6%
🥇 Top 1:1.1%
🥉 Top 3:4.2%
20
+7Discipline
▶Avg Rank:5.10
Appearance:17.8%
Trend (YOY):+6.0%
🥇 Top 1:1.7%
🥉 Top 3:6.0%
21
+7Wealth
▶Avg Rank:4.98
Appearance:17.6%
Trend (YOY):+12.7%
🥇 Top 1:2.0%
🥉 Top 3:6.4%
22
-4Compassion
▶Avg Rank:5.63
Appearance:17.6%
Trend (YOY):-4.0%
🥇 Top 1:1.4%
🥉 Top 3:4.7%
23
+3Success
▶Avg Rank:5.73
Appearance:17.5%
Trend (YOY):+3.5%
🥇 Top 1:1.4%
🥉 Top 3:4.7%
24
-1Helpfulness
▶Avg Rank:7.14
Appearance:16.4%
Trend (YOY):-4.3%
🥇 Top 1:0.8%
🥉 Top 3:2.6%
25
-4Ethics
▶Avg Rank:6.22
Appearance:16.3%
Trend (YOY):-6.1%
🥇 Top 1:1.5%
🥉 Top 3:4.0%
26
-4Wisdom
▶Avg Rank:5.73
Appearance:16.2%
Trend (YOY):-6.1%
🥇 Top 1:1.3%
🥉 Top 3:4.3%
27
-3Meaningful work
▶Avg Rank:6.41
Appearance:15.8%
Trend (YOY):-7.6%
🥇 Top 1:1.0%
🥉 Top 3:3.1%
28
-3Equality
▶Avg Rank:5.58
Appearance:15.6%
Trend (YOY):-8.4%
🥇 Top 1:1.9%
🥉 Top 3:4.8%
29
+2Accountability
▶Avg Rank:5.72
Appearance:15.5%
Trend (YOY):+2.7%
🥇 Top 1:0.8%
🥉 Top 3:3.6%
30
Independence
▶Avg Rank:6.21
Appearance:15.3%
Trend (YOY):-1.1%
🥇 Top 1:0.9%
🥉 Top 3:3.1%
31
+1Adventure
▶Avg Rank:5.84
Appearance:15.0%
Trend (YOY):+0.8%
🥇 Top 1:0.9%
🥉 Top 3:3.4%
32
+1Privacy
▶Avg Rank:5.91
Appearance:14.9%
Trend (YOY):+4.2%
🥇 Top 1:0.8%
🥉 Top 3:3.2%
33
-4Justice
▶Avg Rank:6.12
Appearance:14.3%
Trend (YOY):-7.8%
🥇 Top 1:1.1%
🥉 Top 3:3.4%
34
+1Appreciation
▶Avg Rank:6.22
Appearance:13.9%
Trend (YOY):+0.2%
🥇 Top 1:0.5%
🥉 Top 3:2.4%
35
-1Intelligence
▶Avg Rank:6.31
Appearance:13.6%
Trend (YOY):-3.4%
🥇 Top 1:0.8%
🥉 Top 3:2.7%
36
+2Job security
▶Avg Rank:5.47
Appearance:13.0%
Trend (YOY):-0.1%
🥇 Top 1:0.7%
🥉 Top 3:3.4%
37
+2Challenge
▶Avg Rank:6.01
Appearance:12.8%
Trend (YOY):+0.3%
🥇 Top 1:0.6%
🥉 Top 3:2.7%
38
-1Inner harmony
▶Avg Rank:5.33
Appearance:12.8%
Trend (YOY):-2.8%
🥇 Top 1:1.8%
🥉 Top 3:4.2%
39
-3Tolerance
▶Avg Rank:6.80
Appearance:12.5%
Trend (YOY):-8.2%
🥇 Top 1:0.6%
🥉 Top 3:2.1%
40
Courage
▶Avg Rank:6.16
Appearance:11.0%
Trend (YOY):-0.1%
🥇 Top 1:0.5%
🥉 Top 3:2.1%
41
+1Acceptance
▶Avg Rank:6.32
Appearance:10.9%
Trend (YOY):+0.7%
🥇 Top 1:0.5%
🥉 Top 3:1.9%
42
-1Passion
▶Avg Rank:6.21
Appearance:10.8%
Trend (YOY):-1.5%
🥇 Top 1:0.6%
🥉 Top 3:2.1%
43
Excitement
▶Avg Rank:6.44
Appearance:10.6%
Trend (YOY):+3.8%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
44
Commitment
▶Avg Rank:7.07
Appearance:10.0%
Trend (YOY):+2.0%
🥇 Top 1:0.4%
🥉 Top 3:1.4%
45
+1Determination
▶Avg Rank:6.31
Appearance:9.6%
Trend (YOY):-1.5%
🥇 Top 1:0.5%
🥉 Top 3:1.8%
46
+1Religion
▶Avg Rank:3.73
Appearance:9.4%
Trend (YOY):+0.9%
🥇 Top 1:3.5%
🥉 Top 3:5.5%
47
-2Ambition
▶Avg Rank:6.43
Appearance:9.3%
Trend (YOY):-4.5%
🥇 Top 1:0.5%
🥉 Top 3:1.8%
48
Forgiveness
▶Avg Rank:6.16
Appearance:8.7%
Trend (YOY):-0.4%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
49
Teamwork
▶Avg Rank:6.98
Appearance:8.5%
Trend (YOY):-1.9%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
50
Spirituality
▶Avg Rank:5.61
Appearance:8.0%
Trend (YOY):-3.6%
🥇 Top 1:1.0%
🥉 Top 3:2.5%
51
Uniqueness
▶Avg Rank:6.31
Appearance:6.6%
Trend (YOY):-6.5%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
52
Competence
▶Avg Rank:6.79
Appearance:6.4%
Trend (YOY):+1.6%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
53
+4Beauty
▶Avg Rank:6.38
Appearance:5.8%
Trend (YOY):+15.6%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
54
-1Variety
▶Avg Rank:6.52
Appearance:5.8%
Trend (YOY):-7.7%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
55
Excellence
▶Avg Rank:6.28
Appearance:5.6%
Trend (YOY):+1.1%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
56
-2Contribution
▶Avg Rank:6.95
Appearance:5.3%
Trend (YOY):-5.1%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
57
-1Influence
▶Avg Rank:6.59
Appearance:5.1%
Trend (YOY):-4.9%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
58
Reputation
▶Avg Rank:6.68
Appearance:4.9%
Trend (YOY):+3.3%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
59
Tradition
▶Avg Rank:5.98
Appearance:4.8%
Trend (YOY):+3.9%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
60
Authority
▶Avg Rank:6.47
Appearance:2.8%
Trend (YOY):-2.7%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
61
+1Popularity
▶Avg Rank:6.63
Appearance:2.8%
Trend (YOY):+10.8%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
62
-1Fame
▶Avg Rank:6.11
Appearance:2.8%
Trend (YOY):+8.5%
🥇 Top 1:0.2%
🥉 Top 3:0.6%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (YoY) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.86 | 10.5% | 25.1% | 46.3% | ▲+1.2% |
▶ 2 | Family | 3.66 | 12.8% | 24.2% | 41.6% | ▲+1.2% |
▶ 3 | Trust | 4.94 | 3.7% | 13.3% | 37.8% | ▲+0.8% |
▶ 4 | Peace | 4.72 | 4.7% | 14.6% | 36.4% | ▲+3.4% |
▶ 5 | Financial stability | 4.81 | 3.4% | 12.5% | 33.7% | ▲+3.7% |
▶ 6 | Pleasure | 5.17 | 2.8% | 10.4% | 32.3% | ▼−0.2% |
▶ 7 | Love | 4.66 | 4.7% | 13.2% | 32.0% | ▲+2.0% |
▶ 8 | Freedom | 6.44 | 3.3% | 7.1% | 30.3% | ▼−2.1% |
▶ 9 | Respect | 5.57 | 1.7% | 7.2% | 28.3% | ▲+1.5% |
▶ 10 | Security | 4.69 | 3.2% | 10.7% | 25.6% | ▲+2.3% |
▶ 11 ▲+1 | Friendship | 5.68 | 1.6% | 6.5% | 24.5% | ▲+4.4% |
▶ 12 ▼−1 | Growth | 5.52 | 2.1% | 6.7% | 23.9% | ▼−2.5% |
▶ 13 ▲+2 | Loyalty | 5.63 | 1.6% | 5.7% | 21.6% | ▲+5.7% |
▶ 14 | Honesty | 5.85 | 1.1% | 4.7% | 20.6% | ▼−1.6% |
▶ 15 ▼−2 | Authenticity | 5.30 | 1.8% | 6.2% | 20.3% | ▼−5.0% |
▶ 16 | Creativity | 5.84 | 1.4% | 4.7% | 19.5% | ▼−0.1% |
▶ 17 ▲+3 | Control | 5.01 | 2.4% | 7.0% | 18.6% | ▲+2.3% |
▶ 18 ▲+1 | Certainty | 4.86 | 2.7% | 7.3% | 18.5% | ▲+1.7% |
▶ 19 ▼−2 | Curiosity | 5.90 | 1.1% | 4.2% | 18.3% | ▼−1.6% |
▶ 20 ▲+7 | Discipline | 5.10 | 1.7% | 6.0% | 17.8% | ▲+6.0% |
▶ 21 ▲+7 | Wealth | 4.98 | 2.0% | 6.4% | 17.6% | ▲+12.7% |
▶ 22 ▼−4 | Compassion | 5.63 | 1.4% | 4.7% | 17.6% | ▼−4.0% |
▶ 23 ▲+3 | Success | 5.73 | 1.4% | 4.7% | 17.5% | ▲+3.5% |
▶ 24 ▼−1 | Helpfulness | 7.14 | 0.8% | 2.6% | 16.4% | ▼−4.3% |
▶ 25 ▼−4 | Ethics | 6.22 | 1.5% | 4.0% | 16.3% | ▼−6.1% |
▶ 26 ▼−4 | Wisdom | 5.73 | 1.3% | 4.3% | 16.2% | ▼−6.1% |
▶ 27 ▼−3 | Meaningful work | 6.41 | 1.0% | 3.1% | 15.8% | ▼−7.6% |
▶ 28 ▼−3 | Equality | 5.58 | 1.9% | 4.8% | 15.6% | ▼−8.4% |
▶ 29 ▲+2 | Accountability | 5.72 | 0.8% | 3.6% | 15.5% | ▲+2.7% |
▶ 30 | Independence | 6.21 | 0.9% | 3.1% | 15.3% | ▼−1.1% |
▶ 31 ▲+1 | Adventure | 5.84 | 0.9% | 3.4% | 15.0% | ▲+0.8% |
▶ 32 ▲+1 | Privacy | 5.91 | 0.8% | 3.2% | 14.9% | ▲+4.2% |
▶ 33 ▼−4 | Justice | 6.12 | 1.1% | 3.4% | 14.3% | ▼−7.8% |
▶ 34 ▲+1 | Appreciation | 6.22 | 0.5% | 2.4% | 13.9% | ▲+0.2% |
▶ 35 ▼−1 | Intelligence | 6.31 | 0.8% | 2.7% | 13.6% | ▼−3.4% |
▶ 36 ▲+2 | Job security | 5.47 | 0.7% | 3.4% | 13.0% | ▼−0.1% |
▶ 37 ▲+2 | Challenge | 6.01 | 0.6% | 2.7% | 12.8% | ▲+0.3% |
▶ 38 ▼−1 | Inner harmony | 5.33 | 1.8% | 4.2% | 12.8% | ▼−2.8% |
▶ 39 ▼−3 | Tolerance | 6.80 | 0.6% | 2.1% | 12.5% | ▼−8.2% |
▶ 40 | Courage | 6.16 | 0.5% | 2.1% | 11.0% | ▼−0.1% |
▶ 41 ▲+1 | Acceptance | 6.32 | 0.5% | 1.9% | 10.9% | ▲+0.7% |
▶ 42 ▼−1 | Passion | 6.21 | 0.6% | 2.1% | 10.8% | ▼−1.5% |
▶ 43 | Excitement | 6.44 | 0.4% | 1.7% | 10.6% | ▲+3.8% |
▶ 44 | Commitment | 7.07 | 0.4% | 1.4% | 10.0% | ▲+2.0% |
▶ 45 ▲+1 | Determination | 6.31 | 0.5% | 1.8% | 9.6% | ▼−1.5% |
▶ 46 ▲+1 | Religion | 3.73 | 3.5% | 5.5% | 9.4% | ▲+0.9% |
▶ 47 ▼−2 | Ambition | 6.43 | 0.5% | 1.8% | 9.3% | ▼−4.5% |
▶ 48 | Forgiveness | 6.16 | 0.4% | 1.7% | 8.7% | ▼−0.4% |
▶ 49 | Teamwork | 6.98 | 0.3% | 1.1% | 8.5% | ▼−1.9% |
▶ 50 | Spirituality | 5.61 | 1.0% | 2.5% | 8.0% | ▼−3.6% |
▶ 51 | Uniqueness | 6.31 | 0.3% | 1.2% | 6.6% | ▼−6.5% |
▶ 52 | Competence | 6.79 | 0.2% | 0.9% | 6.4% | ▲+1.6% |
▶ 53 ▲+4 | Beauty | 6.38 | 0.3% | 1.1% | 5.8% | ▲+15.6% |
▶ 54 ▼−1 | Variety | 6.52 | 0.2% | 0.9% | 5.8% | ▼−7.7% |
▶ 55 | Excellence | 6.28 | 0.3% | 1.1% | 5.6% | ▲+1.1% |
▶ 56 ▼−2 | Contribution | 6.95 | 0.2% | 0.7% | 5.3% | ▼−5.1% |
▶ 57 ▼−1 | Influence | 6.59 | 0.2% | 0.8% | 5.1% | ▼−4.9% |
▶ 58 | Reputation | 6.68 | 0.2% | 0.7% | 4.9% | ▲+3.3% |
▶ 59 | Tradition | 5.98 | 0.3% | 1.1% | 4.8% | ▲+3.9% |
▶ 60 | Authority | 6.47 | 0.1% | 0.5% | 2.8% | ▼−2.7% |
▶ 61 ▲+1 | Popularity | 6.63 | 0.1% | 0.4% | 2.8% | ▲+10.8% |
▶ 62 ▼−1 | Fame | 6.11 | 0.2% | 0.6% | 2.8% | ▲+8.5% |