Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for 2022
In 2022, participation cooled: 179,271 tests, down 20.0% vs 2021. Yet the “values soundtrack” stayed remarkably consistent. The entire top 10 kept the same number of positions, suggesting people weren’t redefining what matters; they were doubling down on familiar anchors.
Momentum favored stability and calm. Peace rose +3.3% and Financial stability climbed +3.7%, the biggest gains in the top 10, while Security (+2.2%) and Love (+2.0%) also strengthened. Even already-dominant Health and Family edged up (+1.2% each), reinforcing that personal wellbeing and close relationships remained the core “non‑negotiables.”
A small mood shift shows up in the soft dips: Freedom slipped -2.0% and Pleasure was basically flat at -0.3%. With no values moving positions, the change is less about new priorities and more about intensity: people leaned slightly more toward safety, predictability, and inner quiet than toward autonomy or fun.
Compared with recent years, the pattern looks like continued consolidation rather than experimentation: the same leaders, modest swings, and more appetite for reassurance than risk.
Outlook: if uncertainty lingers, Financial stability, Peace, and Security likely keep creeping upward; if conditions ease, expect Freedom and Pleasure to rebound without dethroning Health and Family.
Total Tests
179,271
in this month
🔥 Most Popular
Health
83,123 appearances
⭐ Best Ranking
Family
Avg rank: 3.65
🥇 Most #1 Rankings
Family
23145 times first place
1
Health
▶Avg Rank:3.85
Appearance:46.4%
Trend (YOY):+1.2%
🥇 Top 1:10.5%
🥉 Top 3:25.2%
2
Family
▶Avg Rank:3.65
Appearance:41.8%
Trend (YOY):+1.2%
🥇 Top 1:12.9%
🥉 Top 3:24.3%
3
Trust
▶Avg Rank:4.94
Appearance:37.9%
Trend (YOY):+0.8%
🥇 Top 1:3.7%
🥉 Top 3:13.3%
4
Peace
▶Avg Rank:4.72
Appearance:36.4%
Trend (YOY):+3.3%
🥇 Top 1:4.7%
🥉 Top 3:14.7%
5
Financial stability
▶Avg Rank:4.79
Appearance:33.7%
Trend (YOY):+3.7%
🥇 Top 1:3.4%
🥉 Top 3:12.5%
6
Pleasure
▶Avg Rank:5.15
Appearance:32.3%
Trend (YOY):-0.3%
🥇 Top 1:2.8%
🥉 Top 3:10.5%
7
Love
▶Avg Rank:4.65
Appearance:32.1%
Trend (YOY):+2.0%
🥇 Top 1:4.7%
🥉 Top 3:13.3%
8
Freedom
▶Avg Rank:6.48
Appearance:30.3%
Trend (YOY):-2.0%
🥇 Top 1:3.1%
🥉 Top 3:7.0%
9
Respect
▶Avg Rank:5.57
Appearance:28.3%
Trend (YOY):+1.5%
🥇 Top 1:1.7%
🥉 Top 3:7.2%
10
Security
▶Avg Rank:4.70
Appearance:25.6%
Trend (YOY):+2.2%
🥇 Top 1:3.2%
🥉 Top 3:10.6%
11
+1Friendship
▶Avg Rank:5.67
Appearance:24.6%
Trend (YOY):+4.3%
🥇 Top 1:1.7%
🥉 Top 3:6.5%
12
-1Growth
▶Avg Rank:5.52
Appearance:24.0%
Trend (YOY):-2.5%
🥇 Top 1:2.1%
🥉 Top 3:6.8%
13
+2Loyalty
▶Avg Rank:5.63
Appearance:21.6%
Trend (YOY):+5.7%
🥇 Top 1:1.6%
🥉 Top 3:5.7%
14
Honesty
▶Avg Rank:5.84
Appearance:20.7%
Trend (YOY):-1.6%
🥇 Top 1:1.1%
🥉 Top 3:4.8%
15
-2Authenticity
▶Avg Rank:5.29
Appearance:20.4%
Trend (YOY):-4.9%
🥇 Top 1:1.8%
🥉 Top 3:6.2%
16
Creativity
▶Avg Rank:5.84
Appearance:19.6%
Trend (YOY):-0.1%
🥇 Top 1:1.4%
🥉 Top 3:4.7%
17
+2Control
▶Avg Rank:5.04
Appearance:18.6%
Trend (YOY):+2.2%
🥇 Top 1:2.3%
🥉 Top 3:6.9%
18
+2Certainty
▶Avg Rank:4.89
Appearance:18.4%
Trend (YOY):+1.5%
🥇 Top 1:2.5%
🥉 Top 3:7.2%
19
-2Curiosity
▶Avg Rank:5.90
Appearance:18.3%
Trend (YOY):-1.5%
🥇 Top 1:1.1%
🥉 Top 3:4.2%
20
+7Discipline
▶Avg Rank:5.10
Appearance:17.7%
Trend (YOY):+5.7%
🥇 Top 1:1.7%
🥉 Top 3:6.0%
21
-3Compassion
▶Avg Rank:5.63
Appearance:17.6%
Trend (YOY):-4.1%
🥇 Top 1:1.4%
🥉 Top 3:4.7%
22
+6Wealth
▶Avg Rank:4.96
Appearance:17.6%
Trend (YOY):+12.7%
🥇 Top 1:2.0%
🥉 Top 3:6.4%
23
+3Success
▶Avg Rank:5.73
Appearance:17.5%
Trend (YOY):+3.4%
🥇 Top 1:1.4%
🥉 Top 3:4.7%
24
-1Helpfulness
▶Avg Rank:7.20
Appearance:16.3%
Trend (YOY):-4.2%
🥇 Top 1:0.8%
🥉 Top 3:2.4%
25
-3Ethics
▶Avg Rank:6.26
Appearance:16.2%
Trend (YOY):-6.0%
🥇 Top 1:1.5%
🥉 Top 3:3.9%
26
-5Wisdom
▶Avg Rank:5.73
Appearance:16.2%
Trend (YOY):-6.1%
🥇 Top 1:1.3%
🥉 Top 3:4.3%
27
-3Meaningful work
▶Avg Rank:6.42
Appearance:15.7%
Trend (YOY):-7.5%
🥇 Top 1:1.0%
🥉 Top 3:3.1%
28
+3Accountability
▶Avg Rank:5.71
Appearance:15.6%
Trend (YOY):+2.6%
🥇 Top 1:0.8%
🥉 Top 3:3.6%
29
-4Equality
▶Avg Rank:5.55
Appearance:15.5%
Trend (YOY):-8.4%
🥇 Top 1:1.9%
🥉 Top 3:4.8%
30
-1Independence
▶Avg Rank:6.21
Appearance:15.3%
Trend (YOY):-1.1%
🥇 Top 1:0.9%
🥉 Top 3:3.1%
31
+1Adventure
▶Avg Rank:5.83
Appearance:15.1%
Trend (YOY):+0.8%
🥇 Top 1:0.9%
🥉 Top 3:3.4%
32
+1Privacy
▶Avg Rank:5.91
Appearance:14.9%
Trend (YOY):+4.3%
🥇 Top 1:0.8%
🥉 Top 3:3.2%
33
-3Justice
▶Avg Rank:6.11
Appearance:14.2%
Trend (YOY):-7.8%
🥇 Top 1:1.1%
🥉 Top 3:3.4%
34
+1Appreciation
▶Avg Rank:6.22
Appearance:13.9%
Trend (YOY):+0.1%
🥇 Top 1:0.5%
🥉 Top 3:2.4%
35
-1Intelligence
▶Avg Rank:6.31
Appearance:13.6%
Trend (YOY):-3.4%
🥇 Top 1:0.8%
🥉 Top 3:2.7%
36
+2Job security
▶Avg Rank:5.46
Appearance:12.9%
Trend (YOY):-0.3%
🥇 Top 1:0.7%
🥉 Top 3:3.4%
37
+2Challenge
▶Avg Rank:6.01
Appearance:12.9%
Trend (YOY):+0.3%
🥇 Top 1:0.6%
🥉 Top 3:2.7%
38
-1Inner harmony
▶Avg Rank:5.33
Appearance:12.8%
Trend (YOY):-2.8%
🥇 Top 1:1.8%
🥉 Top 3:4.2%
39
-3Tolerance
▶Avg Rank:6.83
Appearance:12.4%
Trend (YOY):-8.1%
🥇 Top 1:0.6%
🥉 Top 3:2.1%
40
Courage
▶Avg Rank:6.16
Appearance:11.1%
Trend (YOY):+0.0%
🥇 Top 1:0.5%
🥉 Top 3:2.1%
41
+1Acceptance
▶Avg Rank:6.32
Appearance:10.9%
Trend (YOY):+0.8%
🥇 Top 1:0.5%
🥉 Top 3:1.9%
42
-1Passion
▶Avg Rank:6.21
Appearance:10.8%
Trend (YOY):-1.5%
🥇 Top 1:0.6%
🥉 Top 3:2.1%
43
Excitement
▶Avg Rank:6.44
Appearance:10.6%
Trend (YOY):+3.7%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
44
+2Commitment
▶Avg Rank:7.13
Appearance:9.9%
Trend (YOY):+2.2%
🥇 Top 1:0.4%
🥉 Top 3:1.4%
45
Determination
▶Avg Rank:6.31
Appearance:9.6%
Trend (YOY):-1.5%
🥇 Top 1:0.5%
🥉 Top 3:1.8%
46
+1Religion
▶Avg Rank:3.72
Appearance:9.4%
Trend (YOY):+0.8%
🥇 Top 1:3.5%
🥉 Top 3:5.6%
47
-3Ambition
▶Avg Rank:6.44
Appearance:9.3%
Trend (YOY):-4.5%
🥇 Top 1:0.5%
🥉 Top 3:1.8%
48
Forgiveness
▶Avg Rank:6.15
Appearance:8.7%
Trend (YOY):-0.5%
🥇 Top 1:0.4%
🥉 Top 3:1.7%
49
Teamwork
▶Avg Rank:7.01
Appearance:8.4%
Trend (YOY):-1.9%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
50
Spirituality
▶Avg Rank:5.61
Appearance:8.0%
Trend (YOY):-3.6%
🥇 Top 1:1.0%
🥉 Top 3:2.5%
51
Uniqueness
▶Avg Rank:6.31
Appearance:6.7%
Trend (YOY):-6.3%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
52
Competence
▶Avg Rank:6.80
Appearance:6.4%
Trend (YOY):+1.6%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
53
+4Beauty
▶Avg Rank:6.38
Appearance:5.8%
Trend (YOY):+15.5%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
54
-1Variety
▶Avg Rank:6.52
Appearance:5.8%
Trend (YOY):-7.7%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
55
-1Excellence
▶Avg Rank:6.28
Appearance:5.6%
Trend (YOY):+1.2%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
56
Influence
▶Avg Rank:6.59
Appearance:5.1%
Trend (YOY):-4.7%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
57
-2Contribution
▶Avg Rank:6.89
Appearance:5.1%
Trend (YOY):-5.1%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
58
Reputation
▶Avg Rank:6.68
Appearance:4.9%
Trend (YOY):+3.3%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
59
Tradition
▶Avg Rank:5.98
Appearance:4.8%
Trend (YOY):+4.0%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
60
Authority
▶Avg Rank:6.47
Appearance:2.8%
Trend (YOY):-2.7%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
61
+1Popularity
▶Avg Rank:6.63
Appearance:2.8%
Trend (YOY):+11.1%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
62
-1Fame
▶Avg Rank:6.11
Appearance:2.8%
Trend (YOY):+8.6%
🥇 Top 1:0.2%
🥉 Top 3:0.6%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (YoY) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.85 | 10.5% | 25.2% | 46.4% | ▲+1.2% |
▶ 2 | Family | 3.65 | 12.9% | 24.3% | 41.8% | ▲+1.2% |
▶ 3 | Trust | 4.94 | 3.7% | 13.3% | 37.9% | ▲+0.8% |
▶ 4 | Peace | 4.72 | 4.7% | 14.7% | 36.4% | ▲+3.3% |
▶ 5 | Financial stability | 4.79 | 3.4% | 12.5% | 33.7% | ▲+3.7% |
▶ 6 | Pleasure | 5.15 | 2.8% | 10.5% | 32.3% | ▼−0.3% |
▶ 7 | Love | 4.65 | 4.7% | 13.3% | 32.1% | ▲+2.0% |
▶ 8 | Freedom | 6.48 | 3.1% | 7.0% | 30.3% | ▼−2.0% |
▶ 9 | Respect | 5.57 | 1.7% | 7.2% | 28.3% | ▲+1.5% |
▶ 10 | Security | 4.70 | 3.2% | 10.6% | 25.6% | ▲+2.2% |
▶ 11 ▲+1 | Friendship | 5.67 | 1.7% | 6.5% | 24.6% | ▲+4.3% |
▶ 12 ▼−1 | Growth | 5.52 | 2.1% | 6.8% | 24.0% | ▼−2.5% |
▶ 13 ▲+2 | Loyalty | 5.63 | 1.6% | 5.7% | 21.6% | ▲+5.7% |
▶ 14 | Honesty | 5.84 | 1.1% | 4.8% | 20.7% | ▼−1.6% |
▶ 15 ▼−2 | Authenticity | 5.29 | 1.8% | 6.2% | 20.4% | ▼−4.9% |
▶ 16 | Creativity | 5.84 | 1.4% | 4.7% | 19.6% | ▼−0.1% |
▶ 17 ▲+2 | Control | 5.04 | 2.3% | 6.9% | 18.6% | ▲+2.2% |
▶ 18 ▲+2 | Certainty | 4.89 | 2.5% | 7.2% | 18.4% | ▲+1.5% |
▶ 19 ▼−2 | Curiosity | 5.90 | 1.1% | 4.2% | 18.3% | ▼−1.5% |
▶ 20 ▲+7 | Discipline | 5.10 | 1.7% | 6.0% | 17.7% | ▲+5.7% |
▶ 21 ▼−3 | Compassion | 5.63 | 1.4% | 4.7% | 17.6% | ▼−4.1% |
▶ 22 ▲+6 | Wealth | 4.96 | 2.0% | 6.4% | 17.6% | ▲+12.7% |
▶ 23 ▲+3 | Success | 5.73 | 1.4% | 4.7% | 17.5% | ▲+3.4% |
▶ 24 ▼−1 | Helpfulness | 7.20 | 0.8% | 2.4% | 16.3% | ▼−4.2% |
▶ 25 ▼−3 | Ethics | 6.26 | 1.5% | 3.9% | 16.2% | ▼−6.0% |
▶ 26 ▼−5 | Wisdom | 5.73 | 1.3% | 4.3% | 16.2% | ▼−6.1% |
▶ 27 ▼−3 | Meaningful work | 6.42 | 1.0% | 3.1% | 15.7% | ▼−7.5% |
▶ 28 ▲+3 | Accountability | 5.71 | 0.8% | 3.6% | 15.6% | ▲+2.6% |
▶ 29 ▼−4 | Equality | 5.55 | 1.9% | 4.8% | 15.5% | ▼−8.4% |
▶ 30 ▼−1 | Independence | 6.21 | 0.9% | 3.1% | 15.3% | ▼−1.1% |
▶ 31 ▲+1 | Adventure | 5.83 | 0.9% | 3.4% | 15.1% | ▲+0.8% |
▶ 32 ▲+1 | Privacy | 5.91 | 0.8% | 3.2% | 14.9% | ▲+4.3% |
▶ 33 ▼−3 | Justice | 6.11 | 1.1% | 3.4% | 14.2% | ▼−7.8% |
▶ 34 ▲+1 | Appreciation | 6.22 | 0.5% | 2.4% | 13.9% | ▲+0.1% |
▶ 35 ▼−1 | Intelligence | 6.31 | 0.8% | 2.7% | 13.6% | ▼−3.4% |
▶ 36 ▲+2 | Job security | 5.46 | 0.7% | 3.4% | 12.9% | ▼−0.3% |
▶ 37 ▲+2 | Challenge | 6.01 | 0.6% | 2.7% | 12.9% | ▲+0.3% |
▶ 38 ▼−1 | Inner harmony | 5.33 | 1.8% | 4.2% | 12.8% | ▼−2.8% |
▶ 39 ▼−3 | Tolerance | 6.83 | 0.6% | 2.1% | 12.4% | ▼−8.1% |
▶ 40 | Courage | 6.16 | 0.5% | 2.1% | 11.1% | ▲+0.0% |
▶ 41 ▲+1 | Acceptance | 6.32 | 0.5% | 1.9% | 10.9% | ▲+0.8% |
▶ 42 ▼−1 | Passion | 6.21 | 0.6% | 2.1% | 10.8% | ▼−1.5% |
▶ 43 | Excitement | 6.44 | 0.4% | 1.7% | 10.6% | ▲+3.7% |
▶ 44 ▲+2 | Commitment | 7.13 | 0.4% | 1.4% | 9.9% | ▲+2.2% |
▶ 45 | Determination | 6.31 | 0.5% | 1.8% | 9.6% | ▼−1.5% |
▶ 46 ▲+1 | Religion | 3.72 | 3.5% | 5.6% | 9.4% | ▲+0.8% |
▶ 47 ▼−3 | Ambition | 6.44 | 0.5% | 1.8% | 9.3% | ▼−4.5% |
▶ 48 | Forgiveness | 6.15 | 0.4% | 1.7% | 8.7% | ▼−0.5% |
▶ 49 | Teamwork | 7.01 | 0.3% | 1.1% | 8.4% | ▼−1.9% |
▶ 50 | Spirituality | 5.61 | 1.0% | 2.5% | 8.0% | ▼−3.6% |
▶ 51 | Uniqueness | 6.31 | 0.3% | 1.2% | 6.7% | ▼−6.3% |
▶ 52 | Competence | 6.80 | 0.2% | 0.9% | 6.4% | ▲+1.6% |
▶ 53 ▲+4 | Beauty | 6.38 | 0.3% | 1.1% | 5.8% | ▲+15.5% |
▶ 54 ▼−1 | Variety | 6.52 | 0.2% | 0.9% | 5.8% | ▼−7.7% |
▶ 55 ▼−1 | Excellence | 6.28 | 0.3% | 1.1% | 5.6% | ▲+1.2% |
▶ 56 | Influence | 6.59 | 0.2% | 0.8% | 5.1% | ▼−4.7% |
▶ 57 ▼−2 | Contribution | 6.89 | 0.2% | 0.7% | 5.1% | ▼−5.1% |
▶ 58 | Reputation | 6.68 | 0.2% | 0.7% | 4.9% | ▲+3.3% |
▶ 59 | Tradition | 5.98 | 0.3% | 1.1% | 4.8% | ▲+4.0% |
▶ 60 | Authority | 6.47 | 0.1% | 0.5% | 2.8% | ▼−2.7% |
▶ 61 ▲+1 | Popularity | 6.63 | 0.1% | 0.4% | 2.8% | ▲+11.1% |
▶ 62 ▼−1 | Fame | 6.11 | 0.2% | 0.6% | 2.8% | ▲+8.6% |
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