Arkadiusz ZalewskiFounder & Values Researcher at personalvalu.es
Key Findings for 2021
2021 was a breakout year: 224,096 tests, up 165.6%, giving a much sharper read on what people cared about. The Top 4 stayed rock-solid, and they’re all “core stability” values: Health (+0.9%), Family (+1.2%), Trust (−2.8%), Peace (+1.7%). That mix says people weren’t chasing novelty; they were protecting the basics.
The biggest ranking story is Financial stability, climbing 2 positions with a strong +5.2% YoY—the fastest grower in the Top 10. Freedom also gained momentum (+4.0%) while holding rank, hinting at a growing desire for personal agency. On the flip side, Pleasure dropped 1 position despite being slightly up (+0.8%), and Love fell 1 position with a small decline (−0.5%). Trust and Respect (−2.9%) softened, suggesting a more cautious, less socially confident mood.
Compared to prior years, the pattern looks “safety-first”: emotional comfort and security dominate, with money concerns surging. The outlook: if uncertainty lingers, expect Financial stability, Security, and Freedom to keep edging up, while relationship-values like Trust and Respect may recover more slowly unless social confidence rebounds.
Total Tests
224,096
in this month
🔥 Most Popular
Health
102,725 appearances
⭐ Best Ranking
Family
Avg rank: 3.63
🥇 Most #1 Rankings
Family
29075 times first place
1
Health
▶Avg Rank:3.83
Appearance:45.8%
Trend (YOY):+0.9%
🥇 Top 1:10.4%
🥉 Top 3:25.1%
2
Family
▶Avg Rank:3.63
Appearance:41.3%
Trend (YOY):+1.2%
🥇 Top 1:13.0%
🥉 Top 3:24.1%
3
Trust
▶Avg Rank:4.93
Appearance:37.6%
Trend (YOY):-2.8%
🥇 Top 1:3.8%
🥉 Top 3:13.2%
4
Peace
▶Avg Rank:4.73
Appearance:35.2%
Trend (YOY):+1.7%
🥇 Top 1:4.5%
🥉 Top 3:14.1%
5
+2Financial stability
▶Avg Rank:4.84
Appearance:32.5%
Trend (YOY):+5.2%
🥇 Top 1:3.2%
🥉 Top 3:11.9%
6
-1Pleasure
▶Avg Rank:5.09
Appearance:32.4%
Trend (YOY):+0.8%
🥇 Top 1:3.0%
🥉 Top 3:10.7%
7
-1Love
▶Avg Rank:4.66
Appearance:31.5%
Trend (YOY):-0.5%
🥇 Top 1:4.5%
🥉 Top 3:13.1%
8
Freedom
▶Avg Rank:6.51
Appearance:30.9%
Trend (YOY):+4.0%
🥇 Top 1:3.1%
🥉 Top 3:7.0%
9
Respect
▶Avg Rank:5.53
Appearance:27.9%
Trend (YOY):-2.9%
🥇 Top 1:1.7%
🥉 Top 3:7.3%
10
Security
▶Avg Rank:4.71
Appearance:25.0%
Trend (YOY):+0.1%
🥇 Top 1:3.1%
🥉 Top 3:10.3%
11
Growth
▶Avg Rank:5.52
Appearance:24.6%
Trend (YOY):+2.0%
🥇 Top 1:2.1%
🥉 Top 3:6.9%
12
Friendship
▶Avg Rank:5.72
Appearance:23.6%
Trend (YOY):+1.9%
🥇 Top 1:1.5%
🥉 Top 3:6.1%
13
Authenticity
▶Avg Rank:5.27
Appearance:21.5%
Trend (YOY):-4.2%
🥇 Top 1:2.0%
🥉 Top 3:6.6%
14
Honesty
▶Avg Rank:5.77
Appearance:21.0%
Trend (YOY):-3.6%
🥇 Top 1:1.2%
🥉 Top 3:5.0%
15
Loyalty
▶Avg Rank:5.65
Appearance:20.5%
Trend (YOY):-3.8%
🥇 Top 1:1.5%
🥉 Top 3:5.3%
16
Creativity
▶Avg Rank:5.80
Appearance:19.6%
Trend (YOY):-2.7%
🥇 Top 1:1.4%
🥉 Top 3:4.8%
17
+2Curiosity
▶Avg Rank:5.84
Appearance:18.6%
Trend (YOY):-0.3%
🥇 Top 1:1.1%
🥉 Top 3:4.3%
18
-1Compassion
▶Avg Rank:5.57
Appearance:18.4%
Trend (YOY):-5.3%
🥇 Top 1:1.5%
🥉 Top 3:5.0%
19
+1Control
▶Avg Rank:5.02
Appearance:18.2%
Trend (YOY):-0.0%
🥇 Top 1:2.3%
🥉 Top 3:6.9%
20
+2Certainty
▶Avg Rank:4.91
Appearance:18.1%
Trend (YOY):+2.1%
🥇 Top 1:2.4%
🥉 Top 3:7.0%
21
+4Wisdom
▶Avg Rank:5.70
Appearance:17.3%
Trend (YOY):+2.4%
🥇 Top 1:1.4%
🥉 Top 3:4.6%
22
-1Ethics
▶Avg Rank:6.23
Appearance:17.2%
Trend (YOY):-3.4%
🥇 Top 1:1.7%
🥉 Top 3:4.3%
23
+3Helpfulness
▶Avg Rank:7.18
Appearance:17.0%
Trend (YOY):+1.3%
🥇 Top 1:0.9%
🥉 Top 3:2.5%
24
-1Meaningful work
▶Avg Rank:6.36
Appearance:17.0%
Trend (YOY):-2.6%
🥇 Top 1:1.1%
🥉 Top 3:3.5%
25
-7Equality
▶Avg Rank:5.45
Appearance:17.0%
Trend (YOY):-12.0%
🥇 Top 1:2.2%
🥉 Top 3:5.5%
26
+3Success
▶Avg Rank:5.75
Appearance:16.9%
Trend (YOY):+11.0%
🥇 Top 1:1.4%
🥉 Top 3:4.4%
27
-3Discipline
▶Avg Rank:5.17
Appearance:16.7%
Trend (YOY):-3.7%
🥇 Top 1:1.5%
🥉 Top 3:5.5%
28
+4Wealth
▶Avg Rank:5.05
Appearance:15.6%
Trend (YOY):+12.2%
🥇 Top 1:1.7%
🥉 Top 3:5.4%
29
+2Independence
▶Avg Rank:6.21
Appearance:15.4%
Trend (YOY):+5.2%
🥇 Top 1:0.8%
🥉 Top 3:3.1%
30
-3Justice
▶Avg Rank:6.06
Appearance:15.4%
Trend (YOY):-5.4%
🥇 Top 1:1.2%
🥉 Top 3:3.8%
31
-3Accountability
▶Avg Rank:5.68
Appearance:15.2%
Trend (YOY):-3.3%
🥇 Top 1:0.8%
🥉 Top 3:3.6%
32
-2Adventure
▶Avg Rank:5.84
Appearance:15.0%
Trend (YOY):-1.7%
🥇 Top 1:0.9%
🥉 Top 3:3.5%
33
+2Privacy
▶Avg Rank:5.86
Appearance:14.3%
Trend (YOY):+4.1%
🥇 Top 1:0.8%
🥉 Top 3:3.2%
34
-1Intelligence
▶Avg Rank:6.24
Appearance:14.1%
Trend (YOY):+1.4%
🥇 Top 1:0.9%
🥉 Top 3:2.9%
35
+5Appreciation
▶Avg Rank:6.21
Appearance:13.9%
Trend (YOY):+18.4%
🥇 Top 1:0.5%
🥉 Top 3:2.5%
36
-2Tolerance
▶Avg Rank:6.71
Appearance:13.4%
Trend (YOY):-2.1%
🥇 Top 1:0.7%
🥉 Top 3:2.5%
37
Inner harmony
▶Avg Rank:5.31
Appearance:13.2%
Trend (YOY):+1.3%
🥇 Top 1:1.9%
🥉 Top 3:4.4%
38
Job security
▶Avg Rank:5.40
Appearance:12.9%
Trend (YOY):-0.1%
🥇 Top 1:0.7%
🥉 Top 3:3.5%
39
-3Challenge
▶Avg Rank:5.99
Appearance:12.8%
Trend (YOY):-6.2%
🥇 Top 1:0.6%
🥉 Top 3:2.8%
40
-1Courage
▶Avg Rank:6.10
Appearance:11.1%
Trend (YOY):-5.9%
🥇 Top 1:0.5%
🥉 Top 3:2.2%
41
+3Passion
▶Avg Rank:6.25
Appearance:11.0%
Trend (YOY):+7.7%
🥇 Top 1:0.6%
🥉 Top 3:2.1%
42
+1Acceptance
▶Avg Rank:6.31
Appearance:10.8%
Trend (YOY):+4.5%
🥇 Top 1:0.5%
🥉 Top 3:2.0%
43
-2Excitement
▶Avg Rank:6.41
Appearance:10.2%
Trend (YOY):-6.2%
🥇 Top 1:0.3%
🥉 Top 3:1.7%
44
-2Ambition
▶Avg Rank:6.38
Appearance:9.8%
Trend (YOY):-10.1%
🥇 Top 1:0.6%
🥉 Top 3:1.9%
45
Determination
▶Avg Rank:6.36
Appearance:9.7%
Trend (YOY):-3.8%
🥇 Top 1:0.5%
🥉 Top 3:1.7%
46
Commitment
▶Avg Rank:7.18
Appearance:9.7%
Trend (YOY):+1.0%
🥇 Top 1:0.4%
🥉 Top 3:1.3%
47
Religion
▶Avg Rank:3.74
Appearance:9.3%
Trend (YOY):-1.8%
🥇 Top 1:3.5%
🥉 Top 3:5.5%
48
Forgiveness
▶Avg Rank:6.12
Appearance:8.8%
Trend (YOY):-5.9%
🥇 Top 1:0.4%
🥉 Top 3:1.8%
49
Teamwork
▶Avg Rank:6.94
Appearance:8.6%
Trend (YOY):+7.4%
🥇 Top 1:0.3%
🥉 Top 3:1.2%
50
Spirituality
▶Avg Rank:5.64
Appearance:8.3%
Trend (YOY):+5.7%
🥇 Top 1:1.0%
🥉 Top 3:2.5%
51
Uniqueness
▶Avg Rank:6.23
Appearance:7.1%
Trend (YOY):+2.0%
🥇 Top 1:0.4%
🥉 Top 3:1.4%
52
+2Competence
▶Avg Rank:6.77
Appearance:6.3%
Trend (YOY):+5.9%
🥇 Top 1:0.2%
🥉 Top 3:0.9%
53
-1Variety
▶Avg Rank:6.48
Appearance:6.2%
Trend (YOY):+1.1%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
54
+3Excellence
▶Avg Rank:6.22
Appearance:5.5%
Trend (YOY):+5.9%
🥇 Top 1:0.3%
🥉 Top 3:1.1%
55
Contribution
▶Avg Rank:6.84
Appearance:5.4%
Trend (YOY):+0.4%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
56
-3Influence
▶Avg Rank:6.49
Appearance:5.4%
Trend (YOY):-10.9%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
57
+1Beauty
▶Avg Rank:6.63
Appearance:5.0%
Trend (YOY):+4.8%
🥇 Top 1:0.2%
🥉 Top 3:0.8%
58
+1Reputation
▶Avg Rank:6.68
Appearance:4.7%
Trend (YOY):+6.4%
🥇 Top 1:0.2%
🥉 Top 3:0.7%
59
-3Tradition
▶Avg Rank:6.05
Appearance:4.6%
Trend (YOY):-12.3%
🥇 Top 1:0.2%
🥉 Top 3:1.0%
60
Authority
▶Avg Rank:6.45
Appearance:2.9%
Trend (YOY):+3.9%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
61
Fame
▶Avg Rank:6.18
Appearance:2.5%
Trend (YOY):+6.1%
🥇 Top 1:0.1%
🥉 Top 3:0.5%
62
Popularity
▶Avg Rank:6.69
Appearance:2.5%
Trend (YOY):+11.4%
🥇 Top 1:0.1%
🥉 Top 3:0.4%
| Rank | Value ▲▼ | Avg Rank ▲▼ | 🥇 Top 1 ▲▼ | 🥉 Top 3 ▲▼ | Appearance Rate ▲▼ | 📈 Trend (YoY) ▲▼ |
|---|---|---|---|---|---|---|
▶ 1 | Health | 3.83 | 10.4% | 25.1% | 45.8% | ▲+0.9% |
▶ 2 | Family | 3.63 | 13.0% | 24.1% | 41.3% | ▲+1.2% |
▶ 3 | Trust | 4.93 | 3.8% | 13.2% | 37.6% | ▼−2.8% |
▶ 4 | Peace | 4.73 | 4.5% | 14.1% | 35.2% | ▲+1.7% |
▶ 5 ▲+2 | Financial stability | 4.84 | 3.2% | 11.9% | 32.5% | ▲+5.2% |
▶ 6 ▼−1 | Pleasure | 5.09 | 3.0% | 10.7% | 32.4% | ▲+0.8% |
▶ 7 ▼−1 | Love | 4.66 | 4.5% | 13.1% | 31.5% | ▼−0.5% |
▶ 8 | Freedom | 6.51 | 3.1% | 7.0% | 30.9% | ▲+4.0% |
▶ 9 | Respect | 5.53 | 1.7% | 7.3% | 27.9% | ▼−2.9% |
▶ 10 | Security | 4.71 | 3.1% | 10.3% | 25.0% | ▲+0.1% |
▶ 11 | Growth | 5.52 | 2.1% | 6.9% | 24.6% | ▲+2.0% |
▶ 12 | Friendship | 5.72 | 1.5% | 6.1% | 23.6% | ▲+1.9% |
▶ 13 | Authenticity | 5.27 | 2.0% | 6.6% | 21.5% | ▼−4.2% |
▶ 14 | Honesty | 5.77 | 1.2% | 5.0% | 21.0% | ▼−3.6% |
▶ 15 | Loyalty | 5.65 | 1.5% | 5.3% | 20.5% | ▼−3.8% |
▶ 16 | Creativity | 5.80 | 1.4% | 4.8% | 19.6% | ▼−2.7% |
▶ 17 ▲+2 | Curiosity | 5.84 | 1.1% | 4.3% | 18.6% | ▼−0.3% |
▶ 18 ▼−1 | Compassion | 5.57 | 1.5% | 5.0% | 18.4% | ▼−5.3% |
▶ 19 ▲+1 | Control | 5.02 | 2.3% | 6.9% | 18.2% | ▼−0.0% |
▶ 20 ▲+2 | Certainty | 4.91 | 2.4% | 7.0% | 18.1% | ▲+2.1% |
▶ 21 ▲+4 | Wisdom | 5.70 | 1.4% | 4.6% | 17.3% | ▲+2.4% |
▶ 22 ▼−1 | Ethics | 6.23 | 1.7% | 4.3% | 17.2% | ▼−3.4% |
▶ 23 ▲+3 | Helpfulness | 7.18 | 0.9% | 2.5% | 17.0% | ▲+1.3% |
▶ 24 ▼−1 | Meaningful work | 6.36 | 1.1% | 3.5% | 17.0% | ▼−2.6% |
▶ 25 ▼−7 | Equality | 5.45 | 2.2% | 5.5% | 17.0% | ▼−12.0% |
▶ 26 ▲+3 | Success | 5.75 | 1.4% | 4.4% | 16.9% | ▲+11.0% |
▶ 27 ▼−3 | Discipline | 5.17 | 1.5% | 5.5% | 16.7% | ▼−3.7% |
▶ 28 ▲+4 | Wealth | 5.05 | 1.7% | 5.4% | 15.6% | ▲+12.2% |
▶ 29 ▲+2 | Independence | 6.21 | 0.8% | 3.1% | 15.4% | ▲+5.2% |
▶ 30 ▼−3 | Justice | 6.06 | 1.2% | 3.8% | 15.4% | ▼−5.4% |
▶ 31 ▼−3 | Accountability | 5.68 | 0.8% | 3.6% | 15.2% | ▼−3.3% |
▶ 32 ▼−2 | Adventure | 5.84 | 0.9% | 3.5% | 15.0% | ▼−1.7% |
▶ 33 ▲+2 | Privacy | 5.86 | 0.8% | 3.2% | 14.3% | ▲+4.1% |
▶ 34 ▼−1 | Intelligence | 6.24 | 0.9% | 2.9% | 14.1% | ▲+1.4% |
▶ 35 ▲+5 | Appreciation | 6.21 | 0.5% | 2.5% | 13.9% | ▲+18.4% |
▶ 36 ▼−2 | Tolerance | 6.71 | 0.7% | 2.5% | 13.4% | ▼−2.1% |
▶ 37 | Inner harmony | 5.31 | 1.9% | 4.4% | 13.2% | ▲+1.3% |
▶ 38 | Job security | 5.40 | 0.7% | 3.5% | 12.9% | ▼−0.1% |
▶ 39 ▼−3 | Challenge | 5.99 | 0.6% | 2.8% | 12.8% | ▼−6.2% |
▶ 40 ▼−1 | Courage | 6.10 | 0.5% | 2.2% | 11.1% | ▼−5.9% |
▶ 41 ▲+3 | Passion | 6.25 | 0.6% | 2.1% | 11.0% | ▲+7.7% |
▶ 42 ▲+1 | Acceptance | 6.31 | 0.5% | 2.0% | 10.8% | ▲+4.5% |
▶ 43 ▼−2 | Excitement | 6.41 | 0.3% | 1.7% | 10.2% | ▼−6.2% |
▶ 44 ▼−2 | Ambition | 6.38 | 0.6% | 1.9% | 9.8% | ▼−10.1% |
▶ 45 | Determination | 6.36 | 0.5% | 1.7% | 9.7% | ▼−3.8% |
▶ 46 | Commitment | 7.18 | 0.4% | 1.3% | 9.7% | ▲+1.0% |
▶ 47 | Religion | 3.74 | 3.5% | 5.5% | 9.3% | ▼−1.8% |
▶ 48 | Forgiveness | 6.12 | 0.4% | 1.8% | 8.8% | ▼−5.9% |
▶ 49 | Teamwork | 6.94 | 0.3% | 1.2% | 8.6% | ▲+7.4% |
▶ 50 | Spirituality | 5.64 | 1.0% | 2.5% | 8.3% | ▲+5.7% |
▶ 51 | Uniqueness | 6.23 | 0.4% | 1.4% | 7.1% | ▲+2.0% |
▶ 52 ▲+2 | Competence | 6.77 | 0.2% | 0.9% | 6.3% | ▲+5.9% |
▶ 53 ▼−1 | Variety | 6.48 | 0.2% | 1.0% | 6.2% | ▲+1.1% |
▶ 54 ▲+3 | Excellence | 6.22 | 0.3% | 1.1% | 5.5% | ▲+5.9% |
▶ 55 | Contribution | 6.84 | 0.2% | 0.8% | 5.4% | ▲+0.4% |
▶ 56 ▼−3 | Influence | 6.49 | 0.2% | 0.8% | 5.4% | ▼−10.9% |
▶ 57 ▲+1 | Beauty | 6.63 | 0.2% | 0.8% | 5.0% | ▲+4.8% |
▶ 58 ▲+1 | Reputation | 6.68 | 0.2% | 0.7% | 4.7% | ▲+6.4% |
▶ 59 ▼−3 | Tradition | 6.05 | 0.2% | 1.0% | 4.6% | ▼−12.3% |
▶ 60 | Authority | 6.45 | 0.1% | 0.5% | 2.9% | ▲+3.9% |
▶ 61 | Fame | 6.18 | 0.1% | 0.5% | 2.5% | ▲+6.1% |
▶ 62 | Popularity | 6.69 | 0.1% | 0.4% | 2.5% | ▲+11.4% |
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